Amika transformed my straight hair routine, helping me achieve soft, shiny, and frizz-free strands.
There are sooo many hair care products out in the world. So, when my pared-back and tried-and-true hair care routine of shampoo, conditioner, and dry shampoo started to leave my straight hair looking greasy and flat, I wasn’t sure where to turn.
I’d tried various products in the past with very little success. All of the products recommended to me by friends with thick and coarse hair just led to more build-up on my scalp, making my hair look greasy and dull. No matter what type of shampoo I used, I seemed to always have oily roots making my hair look limp and flat — which only led to more unsuccessful shampooing and a cycle that went on and on (and on and on).
But, this is a success story. So, if you can relate to my straight hair struggles, I’m here to share some good news: Amika’s line of straight hair products. These shampoos, conditioners, styling tools, and texturizing products have straight up (no pun intended) changed the game for me and my hair.
While I could write whole chapters about the Amika products I could never possibly part with, I’ll focus on two: the Straightening Brush and the Straight Up Smoothing Blowout Cream.
How Amika helps achieve perfectly straight hair
But before we dive into the products, why Amika? Well, I’d happened to see that the brand’s Big Hit Volumizing Shampoo won the 2024 Glamour Beauty & Wellness Award for best luxury shampoo for straight hair. The promise of volume for my flat strands intrigued me, as did their colorful, luxurious packaging and reputation for sustainability and community.
I first tried the award-winning Big Hit Shampoo (which I highly recommend, as a side note). And, I fell in love with the brand instantly. The product’s eye-catching colors made it a feel-good addition to my shower. The smell is amazing, and my hair almost instantly felt so much more moisturized and hydrated. And, for the most important test, it gave my thin and limp hair the extra volume I wanted, without being even kinda sorta weighed down! A victory all around!
So, obviously, I just had to try every single Amika product that was recommended for straight, oily, or limp hair. While I loved (and continue to love and frequently repurchase) several of these products, two stood out during my trials as particularly unique, innovative, and effective.
My first product trial: Amika’s Hair Round Blow Dryer Brush 2.0

- What is it? The new-and-improved version of Amika’s best-selling blow dryer brush combines a round brush with a blow dryer. It’s meant to give hair a voluminous, shiny, and bouncy blowout.
- My experience: Before using this brush, my hair would also feel limp and still oily after washing and blow-drying. Not only was this dryer so quick and easy to use, my hair looked professionally styled immediately after drying. The brush tamed my frizz easily, smoothed my hair to perfection, and helped me achieve a bouncy salon-quality blowout in no time.
- Additional benefits: It’s specifically made to be safe for all hair types and textures — including color-treated and curly hair. Plus, the 2.0 update is clinically proven to fight frizz, give extra root lift, and give your bouncy blowout 2 times more shine than a standard blowout.
My Second Product Trial: Smooth Over Frizz-Fighting Treatment

- What is it? This treatment is a rinse-out product that you can use in literally less than a minute during your shower. It’s been clinically proven to reduce frizz by 73% with the help of smoothing ingredients like glycolic acid, water lily extract, and the sea buckthorn superfruit.
- My experience: My hair is always full of flyaways and split ends, especially after I blow dry it, and normal frizz-fighting products just weigh my hair down even more. Immediately after applying this product in a quick shower, I noticed how much smoother and softer my hair felt. I couldn’t stop looking at or touching my hair—it just felt so silky!
- Additional benefits: This frizz-fighting treatment will not only de-frizzify your hair, it’ll also keep your hair frizz-free for up to 72 hours! This incredible added bonus is thanks to an innovative time-released humidity protection that’s built into the product.
How Amika’s straight hair products changed my haircare routine
I never thought I’d be the person raving about how a certain brand and its products have literally transformed my hair. But, and you heard it here first: using Amika products in my routine has unequivocally transformed my hair.
My hair has never been shinier and smoother, and these benefits last well after I’ve actually applied the products to my strands. And you don’t have to take my word for it — you can take my friends’ word for it, as they’ve given me endless compliments on my new ‘do (and endless questions about how they can get the same results).
So, trust me when I tell you that Amika’s straight hair products are the perfect choice for anyone looking for high-quality and effective solutions for their hair woes — they were definitely the perfect choice for me.
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