Dive into the world of clean and cruelty-free skincare with these sustainable Pacifica beauty products that will keep you looking and feeling incredible.
Pacifica is a paragon of cruelty-free beauty. Built on ethical and sustainable business practices, this drugstore beauty brand is proof that a commitment to the planet doesn’t have to compromise functionality or quality. Plus, all of its products are accessibly priced, so no one has to miss out on the hype.
What is Pacifica Beauty?
The Portland-based brand has been around since the mid-1990s, long before terms like “sustainable” or “clean beauty” were anything like they are today. The company was founded by Brook Harvey-Taylor and her husband Billy Taylor in the Pacific Northwest.
Harvey-Taylor set out to create a non-toxic beauty brand that was accessible with price points for the average consumer.
Pacifica is built around four key brand pillars: Clean Ingredients, Always Cruelty-Free, Sustainable Packaging, and Community and Compassion. Harvey-Taylor is involved at all steps of the company’s vast portfolio of products, conceptualizing and creating each and every product.
The brand has been committed to vegan ingredients since the start. It uses some preservatives and chemical sunscreens, but these products are works in progress though, and Pacifica continues to make strides, like launching a recycling program in 2018.
The Best Pacifica Beauty Products
If you’re new to the brand and not sure where to start, worry not! We’ve compiled a list of fan-favorite Pacifica products that are sure to hit the spot (or blackhead).
1. Reusable Under Eye Masks
We’re all sleep-deprived, right? Well with Pacifica’s Reusable Under Eye Masks, at least you don’t have to look it. These silicone pads are designed to boost your skincare routine by targeting the first signs of aging. They’re also completely paraben, SLS, and petroleum-free, so you can trust that only the best ingredients are being used on your skin.
2. Sea Foam Complete Face Wash
We all love getting the most out of our money. And when you purchase the Sea Foam Complete Face Wash by Pacifica you get more than just a cleanser. It also removes makeup, oil, and other impurities. Your skin will surely be left feeling refreshed and balanced thanks to this winning combination of coconut water, coconut oil, sea algae, and white tea.
3. Sea & C Sheer Face Serum SPF 55
We probably don’t need to tell you to wear SPF. But we can tell you to try Pacifica’s Sea & C Face Serum, which has a super high SPF of 55 for maximum sun defense. One of the most well-loved products, this serum combines vitamin C, aloe, sea minerals, and ashwagandha root to leave you feeling totally protected. But buyer beware, Better Goods says this product contains chemical sunscreens, specifically avobenzone, homosalate, octisalate, octocrylene.
4. Collagen Fluffy Lash Mascara
This list wouldn’t be complete without Pacifica’s award-winning Vegan Collagen Fluffy Lash Mascara. Honored at the People’s Beauty Awards of 2021, 90 percent of wearers report that lashes appear instantly longer, thicker and healthier and effects last for up to 12 hours. Plus, the mascara comes in a glass bottle to minimize plastic use.
5. Dream Moon Spray Perfume
One of their dreamiest scents, Pacifica’s Dream Moon Spray is a mesmerizing blend of pink rose, sandalwood, and patchouli. A spritz or two of this perfume should leave you feeling calm and relaxed.
6. Glow Baby Super Lit Booster Serum
That dewy skin look is all the rage right now. And the Glow Baby Super Lit Booster Serum by Pacifica will definitely help you achieve it. This serum contains brightening ingredients, like Vitamin C, which is a natural antioxidant, and Glycolic Acid, which has been proven to improve texture and revive dull skin.
7. Collagen Overnight Recovery Cream
What could be better than a product that treats your skin while you’re getting your beauty sleep? Nothing really. Pacifica’s Overnight Recovery Cream (which forms part of the Vegan Collagen collection) has been infused with collagen, essential lipids, antioxidants, and flower extracts to supercharge your night-time routine while you rest.
8. Wake Up Beautiful Retinoid Cream
Obviously, we all wake up beautiful regardless of what products we’re using. But if you really want to enhance your skin and reduce signs of aging overnight, perhaps this product might be for you. A blend of granactive retinoid, melatonin, mushrooms, and quinoa, Pacifica’s Wake Up Beautiful Retinoid Cream is designed to promote hydration while decreasing puffiness.
9. Plant Magic Polish
Of course, we can’t neglect our nails when it comes to self-care. And why not add a little fun to your look with Pacifica’s Plant Magic Polish? Coming in a wide range of 26 colors, from bright to basic, this vegan formula has been designed to last, with 96 percent of wearers saying their nail polish remained intact after six days with no base or topcoat.
10. Coconut Cream Deodorant
So many deodorants contain unnatural and often harmful ingredients. Luckily, you can count on Pacifica’s Coconut Cream Clean Deodorant to keep odors away, without compromising your health. Formulated without aluminum using natural coconut oil, arrowroot powder, and baking soda, this product promises to keep your underarms feeling dry and fresh.
Yes, every product in the Pacifica range is vegan — made without animal ingredients.
Yes, Pacifica does not test its ingredients or finished products on animals, making it cruelty-free.
According to the Environmental Working Group’s Skin Deep database, only four of Pacifica’s sunscreens, out of more than 400 products are marked as high hazard. Most of its products are marked as low to moderate hazard.
Pacifica products are sold online via the Pacifica website as well as a range of brick-and-mortar locations including Target and Walmart.
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