Billie Eilish deepens her fragrance house with the launch of the new clean scent, Your Turn II.
Billie Eilish’s newest fragrance, Your Turn II, lands today via the Billie Eilish Fragrances website, priced at $90 for the 3.4-ounce bottle. The scent, the singer’s fifth, marks a clear evolution of the Eilish Fragrance’s visual and olfactory universe.
While the earlier Your Turn was characterised by a sleek chrome dice-inspired bottle and a fresh-woody signature built around bergamot peel, cardamom pod, and fresh ginger layered over peach skin and night-blooming jasmine, Your Turn II expands into a more dynamic and intimate space.
The new fragrance opens with pimento berry, mirabelle plum, and green cassis leaves; its heart blends fig nectar, black tea leaves, and vanilla orchid; the base is natural vetiver and cedarwood.
According to the brand, the intent is to contrast light and dark — sweet edge and grounded depth — in one composition. The bottle retains the stacked-dice silhouette but now features a soft-touch matte finish and embossed pips, transforming the sculptural object into something tactile and personal.
“I love scents that have layers that you can’t quite name right away,” Eilish said in a statement accompanying the launch. “It’s warm and fruity but also smoky and mysterious. I wanted to create a scent that draws you in immediately.”
Lori Singer, President of Parlux, emphasised that the launch is much more than an extension of the original: “[W]e’re deepening the story of Eilish Fragrances as a master brand, continuing to push creative boundaries while honoring Billie’s unique vision that makes this collaboration so extraordinary.”
Since entering the market in 2021, Eilish Fragrances has gained recognition for its vegan, cruelty-free formulations, paraben-free ingredient lists, and eco-aware packaging: the cartons are printed in Envirofoil and powered by 100 percent renewable wind energy, and the range is certified cruelty-free by PETA’s Global Beauty Without Bunnies program. Your Turn II will roll out at Ulta Beauty and select international retailers in spring 2026.
Billie and the Billionaire
The launch of Your Turn II coincides with a public battle between Eilish and tech billionaire Elon Musk. On October 29, during her acceptance speech for the Music Innovator Award at the WSJ Magazine Innovator Awards, she questioned billionaires directly: “We’re in a time right now where the world feels really dark, and people need empathy and help more than ever — especially in our country. If you have money, it’d be great to use it for good — maybe give some to people who need it,” she told attendees.
The singer pledged $11.5 million from her recent tour to various causes. “I love you all, but there are a few people here with a lot more money than me. If you’re a billionaire, why are you a billionaire? No hate, but yeah, give your money away, shorties.”
Two weeks later, she reposted an Instagram post about Elon Musk becoming the world’s first trillionaire — and followed it with her own caption calling him a “pathetic p*y b** coward.” Musk responded in turn via X with the remark: “She’s not the sharpest tool in the shed.”
The moment also fit into a longer pattern for Eilish, who has frequently used major appearances to draw attention to issues she views as urgent, including voting access, reproductive rights, and climate policy. Her criticism of concentrated wealth landed within that existing trajectory, reinforcing the way she tends to pair creative releases with pointed public positions. The shift from fragrance design to blunt public critique might seem abrupt, but there is an alignment. In both cases, the lens is clear: What do you hold close? What do you stand for? And for billionaires, specifically, the message may be found in the newest fragrance: it’s your turn, too, now.
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