Bluestone Lane’s new partnership with Atomo Coffee features eco-friendly, beanless coffee in a collaboration aimed at transforming the coffee industry.
Bluestone Lane, the renowned Australian-inspired coffee shop and café, has added Atomo’s “Beanless” Coffee to its core menu, providing an eco-friendly coffee option to its customers. This partnership represents the largest market expansion for Atomo Coffee and aligns with Bluestone Lane’s commitment to ethically sourced and high-quality products.
“We were initially skeptical, but once we tasted Atomo, we were blown away,” said Andy Stone, Chief Brand and Culture Officer of Bluestone Lane. “Atomo has launched a coffee that meets our high standards for flavor and quality while complementing our commitment to innovate and reduce our environmental footprint.”
Atomo Coffee, based in Seattle, has developed its beanless coffee by recreating the molecular structure of conventional coffee using ingredients from upcycled, farm-grown superfoods like date seeds, guava, and sunflower. This innovative approach results in a coffee that is rich in antioxidants, lower in acidity, and provides a cleaner caffeine experience. The taste profile includes notes of dark chocolate, graham crackers, and dried fruit, and it is available in both regular and decaf.
A leap forward in sustainable coffee
Andy Kleitsch, CEO and co-founder of Atomo Coffee, expressed his excitement about the partnership with Bluestone Lane. “We started this journey back in 2019, and today, having our beanless coffee offered directly to consumers at Bluestone Lane is a leap forward for the company,” Kleitsch said in a statement. “Our hope now is that the industry will follow Bluestone Lane’s lead and embrace sustainable alternatives. It’s the fastest way to do the greatest good for the planet with zero sacrifice.”
Customers will find Atomo Coffee listed on Bluestone Lane’s in-store menu and can also order it ahead using Bluestone Lane’s mobile app. Additionally, those interested in brewing the blend at home can purchase it on Amazon. The unique blend combines Bluestone Lane’s Flagstaff coffee with Atomo’s beanless coffee, offering a distinctive and sustainable choice for coffee enthusiasts.
Bluestone Lane, established as a national leader in premium coffee experiences, emphasizes high-quality coffee and wholesome food inspired by Australian café culture. The chain has multiple locations across the United States, including New York, California, Texas, Pennsylvania, New Jersey, Washington D.C., Massachusetts, and Illinois. The integration of Atomo’s sustainable coffee reinforces Bluestone Lane’s dedication to reducing its environmental impact.
The environmental impact of beanless coffee
Traditional coffee production is associated with significant environmental issues, including deforestation and high water usage. Atomo Coffee addresses these challenges by eliminating the need for coffee beans. The company’s sustainable approach aims to reduce the carbon footprint of coffee production while still delivering a superior coffee experience.
Bluestone Lane’s decision to partner with Atomo Coffee highlights the growing trend in the coffee industry towards sustainability and innovation. By offering a beanless coffee option, Bluestone Lane is providing its customers with a choice that aligns with modern environmental values without compromising on taste or quality.
Beanless coffee heats up the category
Atomo isn’t the only company working on a sustainable alternative to coffee. San Francisco’s Minus coffee production process involves precision fermentation to create yeasts that mimic coffee compounds, resulting in both hot and cold brews. Instead of coffee beans, Minus uses upcycled ingredients such as roots, seeds, and legumes, which are roasted, ground, and brewed with caffeine.
“We thoroughly studied the origins of each ingredient—from growing to manufacturing, transportation, use, and disposal,” Maricel Saenz, founder and CEO of Minus said in a recent interview. “Once we had finalized our formulation, we conducted a comprehensive Life Cycle Assessment of our finished product, which uses 41 percent upcycled ingredients (date seeds and grape seeds).”
Minus Coffee’s beanless brew is significantly more sustainable than traditional coffee, emitting 86 percent less carbon emissions, using 94 percent less water, and requiring 92 percent less land. These impressive statistics come from a comprehensive Life Cycle Assessment of their ready-to-drink coffee.
“We understand that climate change is affecting coffee and Minus is a simple, sustainable, everyday choice to protect our planet,” Saenz said. “Our coffee actually tastes like the coffee you crave. It is bold, smooth, silky, and energizing, leaving you no bitterness.”
Last month, Voyage Foods, known for its chocolate-free and nut-free products, announced its foray in beanless coffee. It utilizes proprietary technology to create its bean-free coffee using roasted chickpeas, rice hulls, and caffeine from green tea, offering similar caffeine levels to traditional coffee. “Given the current dynamics of the coffee market, food and beverage suppliers are uneasy about supply-chain volatility as well as fulfilling their triple bottom line of people, planet, and profit,” Adam Maxwell, CEO and Founder of Voyage Foods, said in a statement. “There will always be a place for premium, fair-trade, single-origin coffee, and that’s not our target — we intend to make the biggest possible impact, and we’ll do that by supplying an eco-friendlier, ethically made alternative to commodity coffee.”
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