Fashionphile has named Cardi B its 2026 global brand ambassador, launching the “Get Your Bag” campaign and a curated edit of the rapper’s Hermès, Chanel, and Goyard collection.
The Birkin that Cardi B posted on Instagram a few years back still had Fashionphile’s tags on it. Sarah Davis, the platform’s founder and president, saw it; she didn’t reach out then, but she didn’t forget it either. That informal endorsement has just become something considerably more official.
Fashionphile named Cardi B its 2026 global brand ambassador, the company’s fourth major ambassador partnership and, by cultural voltage, its most significant yet. The Grammy-winning rapper — known for an ultra-luxury handbag collection built around rare colorways and hard-to-find pieces — brings to the deal a quality resale platforms can rarely purchase: genuine, years-long credibility as a collector.
“Y’all know I love a good bag,” Cardi B said in a statement. “I’ve been collecting for years and I always look for the rare colors and hard-to-find pieces. That’s why partnering with Fashionphile felt natural to me — they really understand luxury and authenticity and they have every bag you can think of.”
Getting the bag, literally
The partnership launches alongside a campaign called “Get Your Bag,” shot in New York and built around what Fashionphile describes as the circularity of its shop-and-sell model — the idea that acquiring pre-loved luxury and eventually reselling it isn’t a workaround but the point. Cardi B moves through the platform’s inventory in the campaign imagery, rare finds alongside recent-season pieces, and will also curate an exclusive edit of her own accessories, including pieces from Hermès, Chanel, and Goyard, available on Fashionphile’s site.
“Higher primary prices pushed more consumers to the secondary market, reaffirming its stability,” Charles Gorra, founder and CEO of Rebag, said in the company’s sixth annual Clair Report last year, noting that higher primary prices have pushed more consumers to the secondary market. Fashionphile is betting that Cardi B can speak to that consumer — not the bargain-hunter, but the buyer who regards a Birkin as both a wardrobe statement and a long-term hold.
Fashionphile has built its ambassador roster deliberately: Martha Stewart, Nicole Richie, and Emma Roberts have each held the role in previous years, a lineup of women defined as much by personal style as public profile. Cardi B extends that logic while expanding its demographic reach considerably.
Davis says Cardi B was the perfect fit for Fashionphile because “she represents a new generation of luxury and embodies so much of what our brand stands for: confidence, individuality and expressing yourself on your own terms.” Davis says the rapper has an incredibly authentic relationship with fashion and “truly understands the emotional connection people have to investing in pieces that make them feel powerful.
“With this campaign, we wanted to celebrate luxury as something personal, expressive and attainable in different ways, which led us right to Cardi. She’s unapologetic, iconic and inspires people to define success for themselves. A true representation of ‘Get Your Bag.'”
Related on Ethos:
