Claire Foy stars in Ffern’s Spring 26 campaign as the voice of This Wild Land, a nature documentary written by Max Porter launching on the spring equinox, tied to the brand’s new fragrance created in partnership with Knepp Wilding in Sussex.
There are only crowns made of flowers and pollen in Claire Foy’s latest role. The Emmy-winning actress — best known for portraying Queen Elizabeth II in Netflix’s The Crown — has stepped into decidedly more pastoral territory as the face and voice of Ffern’s Spring 26 campaign, which arrives timed to the spring equinox on March 20th.
Spring 26 was created in partnership with Knepp Wilding, a Sussex-based rewilding project, Ffern and the collaboration extends well beyond fragrance. Ffern has produced what it describes as its “very own nature documentary,” titled This Wild Land, with a script by Booker Prize-nominated author Max Porter. “Ahead of the launch of our very own nature documentary, take a look behind the scenes as Claire Foy prepares to become the voice of the land,” Ffern shared on Instagram this week. “This Wild Land, written by Max Porter, launches on the spring equinox, 20 March.” The film is slated to debut on Ffern’s website and social channels — a first for the Somerset-based organic perfumer, which has built its brand on cinematic storytelling as much as scent.
What’s in the bottle
The Spring 26 eau de parfum captures the tangle of green and white that crowns Knepp’s rewilded landscape in spring, with “petitgrain and timut pepper evoke the luminous dawn, while broom and tuberose call up clouds of blossom,” reads the Ffern website. “For the wild meadows we paired valerian and elemi.” The fragrance is described as evoking pools of water and trickling streams — the atmospheric textures of a landscape that has been given back to nature over the course of a quarter century. The result is a 32ml organic eau de parfum, twice aged and bottled in Somerset, England.
Each bottle arrives with a bespoke terracotta diffusion stone, handmade from Suffolk clay by Norfolk Pamments, a mother-daughter team of traditional tilemakers. A companion candle, meant to evoke a winding stream edged with wild mint and thyme, is also available through a separate draw. It’s the kind of layered, considered delivery that has made Ffern a cult name among fragrance enthusiasts who value provenance as much as performance.
Why Knepp
Knepp Estate, a 1,400-hectare farm in West Sussex, was rewilded starting in 2001 after owner Charlie Burrell spent nearly two decades struggling to turn a profit from traditional dairy and arable farming. Together with his wife, Isabella Tree, Burrell restored the waterways to their natural state, introduced several species of grazing animals, and let nature direct the rest. The results have been significant: Knepp has become a breeding hotspot for several critically endangered species, including nightingales and turtle doves, and now holds the U.K.’s largest population of purple emperor butterflies.
Tree documented the journey in her 2018 book Wilding, which later became a film that ranked as the U.K.’s highest-grossing documentary of 2024. The estate’s work — patient, incremental, and ecologically rigorous — maps naturally onto Ffern’s own ethos, which since its 2019 founding has emphasized organic sourcing, artisan production, and what it describes as a restoration of perfumery to its pre-industrial roots.
Foy, for her part, is no stranger to prestige British creative projects. She appeared at the Chanel Haute Couture Spring/Summer 2026 show in Paris in January and most recently starred in the acclaimed film H Is for Hawk, which headlined the BFI London Film Festival last autumn. Her work with Ffern — lending her voice to a piece of land-based storytelling written by Porter, whose own writing sits at the intersection of grief, myth, and the natural world — adds a distinctly literary dimension to what is, at its core, a fragrance launch. This Wild Land debuts March 20 at ffern.co.
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