Diane Keaton has launched a sustainable eyewear collection made from recycled materials in collaboration with Look Optic.
Diane Keaton’s first venture into the eyewear market reflects the Academy Award winner’s iconic style, with the Look Optic frames crafted from 100 percent recycled materials.
“Some things never change for me,” Keaton said in a statement, reflecting on her signature look that defined the title character in 1977’s “Annie Hall” — including turtlenecks, tailored suits, hats, and bold glasses. Now at age 78, Keaton continues to be a fashion icon, and this new collection reflects her aesthetic.
Keaton describes the new collaboration as “simple and chic,” aligning with her personal style. She expressed her appreciation for the lightweight nature of the frames, noting, “I love how the frames are light and don’t hurt my nose. I could wear glasses day and night. I have even been known to sleep in them.”
The Keaton Look Optic collection includes various tinted and progressive readers in classic neutral shades, with prices ranging from $68 to $102. The star’s favorite pair, the Keaton Readers, comes in five colors, including a forest green. “Classic and traditional but contemporary design,” she said. “Now I am even embracing the different colors to pair with different outfits. I’m really feeling the green color… that used to be out of my comfort zone… not anymore!”
Andrew Leary, founder of Look Optic, highlighted the significance of Keaton’s involvement. “When you think of iconic women that wear glasses there is no one more iconic than Diane Keaton. And when we reached out to see if she would be interested in a collaboration we discovered her favorite style had been discontinued. So, together we reimagined the silhouette, adding tints and new color waves and the Keaton was born,” he explained. Celebrities including Eva Mendes and Venus Williams are fans of the eyewear label.
Look Optic uses GRS-certified fully repurposed TR-90 materials in its Recycled Frames, incorporating a completely circular production model that’s traceable from beginning to end, the company says. Look Optic has also partnered with TerraCycle, which finds solutions for hard-to-recycle items.
Keaton’s fashion sense has deep roots, starting with childhood trips to thrift stores with her mother. “[My mother] took me to Goodwill and let me express myself,” she told People. “She was my biggest supporter and manifester of my creativity. Later in life my inspiration came from countless hours of cutting and pasting my way through magazines like Vogue magazine.”
Keaton continues to enjoy thrifting and has passed this tradition on to her children. “I went with my son last weekend to go thrifting,” she shared. “I picked up a styling pair of jeans. I think they were only $12!”
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