Iconic fashion label Diane von Furstenberg (DVF) has teamed up with Austria’s sustainable material pioneer Lenzing Group to introduce eco-friendly fibers into its collection.
Expanding on their collaboration available globally, DVF’s enduring designs and Lenzing’s specialty fibers — specifically Tencel and Lenzing Ecovero, which are sustainably produced from renewable wood sources — aim to elevate DVF’s design aesthetic by creating garments that offer both comfort and environmental benefits. The Lenzing fibers are certified with the E.U. Ecolabel for environmental excellence and are produced efficiently with minimal environmental impact. The collections will see new releases from the third quarter of 2024.
“We are thrilled to partner with Lenzing to bring sustainable fashion to the forefront of the industry,” Jessie Chen, DVF Global Strategic Partner and CEO of Greater China, said in a statement. “At DVF, we are firm believers that fashion should not only make women feel confident and beautiful but also contribute positively to the world. The ‘Festival of Color’ DVF 2024 Summer collection is just the beginning of a long-term commitment. By integrating Lenzing’s signature specialty fibers into our designs, we are taking a significant step towards driving meaningful change and inspiring a shift towards conscious fashion choices.”
The versatility of Tencel and Lenzing Ecovero fibers has been showcased in various DVF collections since January. These fibers are praised for their ability to support rich colors, breathability, and softness. The DVF 2024 Summer collection, themed “The Festival of Color,” exemplifies this versatility. Inspired by global summer festivals, the collection features vibrant garments made from Lenzing Ecovero fibers, silk, linen, and cotton.
Harold Weghorst, Senior Director of Marketing and Branding, Global Textiles Business at Lenzing AG, says Tencel and Ecovero fibers are made with at least 50 percent less carbon emissions and water consumption than conventional fibers. “As a leading producer of responsibly produced specialty fibers made from natural raw material wood, Lenzing is committed to driving product innovation and promoting environmental sustainability throughout the textile industry,” Weghorst said. “By partnering with DVF, we are showcasing the potential for fashion to be both stylish and environmentally compatible.”
DVF founder, Belgian designer Diane von Furstenberg, 77, is at the center of the new Hulu documentary about her life. Diane von Furstenberg: Woman in Charge, directed by Trish Dalton and Sharmeen Obaid-Chinoy, is out June 25. The film details von Furstenberg’s storied life including her mother surviving the Holocaust, battling cancer, and designing the DVF wrap dress that became not only a fashion icon but a feminist one, too. “I’ve had a very full life,” von Furstenberg, told the Hollywood Reporter. “But what I care about now is — is this film inspiring?”
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