Dior is stepping up its wellness presence with its first retreat in April.
This April, the luxury house Dior is set to host its first-ever wellness retreat at the Hotel du Cap-Eden-Roc, a celebrated resort nestled in Cap d’Antibes, France. The four-day experience, running from April 19 to 22, will offer attendees a meticulously curated program blending physical activity, nutritional guidance, and personalized spa treatments. Guided by top-tier wellness professionals, this retreat underscores Dior’s commitment to integrating beauty and well-being; the aim, according to Dior, is to balance energies, promote mindfulness, and create a sense of renewal.
“For Dior, beauty and wellness form an inseparable whole achieved through physical, psychological and emotional harmony,” the label said in a statement. “Over the course of this journey, energies are rebalanced through calm breathing, and the senses flourish as they are revealed. Body and mind reconnect with the fundamentals.”
The retreat, limited to eight guests, is designed to deliver a highly personalized approach to wellness. Pilates sessions, both private and group, will be led by Bryony Deery, the movement expert behind the app Pilates by Bryony. Nutritionist and functional medicine practitioner Rose Ferguson will offer one-on-one consultations to help participants navigate their relationship with food and mindfulness practices. Guests will also enjoy four signature spa treatments, including facials, body scrubs, and massages, all tailored to individual needs.
The choice of venue for Dior’s first wellness retreat could not be more fitting. The Hotel du Cap-Eden-Roc, situated along a stunning stretch of the French Riviera, has long been synonymous with luxury and tranquility. In 2023, the hotel became home to a permanent Dior Spa, which has since become a haven for those seeking rejuvenation. The upcoming retreat will expand upon this legacy, offering an unparalleled wellness experience priced from $27,000 per guest. Interested participants can secure their spot by contacting a Dior ambassador directly.
This retreat is the latest development in Dior’s growing wellness portfolio, which has seen significant expansion over the past few years. The first Dior spa opened more than 15 years ago at the Plaza Athénée. Since the opening of the Dior Spa Cheval Blanc Paris in 2021 — during the pandemic — the label has put an increased effort into its spa tract. The label has seven permanent spas and plans to be at 20 by 2030, alongside its pop-ups.
In 2024, Dior relaunched its Dior Spa Cruise along the Seine in Paris. While previous editions coincided with July couture weeks, the 2024 cruise was strategically timed to align with the Paris Olympics, during which the brand’s parent company, LVMH Group, served as a Premium Partner. The two-week floating spa combined bespoke beauty treatments with fitness programs, including yoga and Pilates classes. Tailored therapies like body sculpting and muscle recovery treatments reflected the brand’s holistic approach to wellness. A standout feature was a partnership with Hydrafacial, which introduced innovative treatments such as cryo diffusion of Dior’s Floral Peeling Lotion and red-light rejuvenation masks in collaboration with French LED technology company Lucibel. These offerings were complemented by a cold plunge pool inspired by cryotherapy, enhancing post-exercise muscle recovery.
Dior further demonstrated its commitment to holistic health by naming 15 female athlete brand ambassadors last May. The initiative highlighted the Maison’s dedication to integrating wellness into every facet of its brand identity. In June, Dior launched an in-house global well-being team, appointing prominent wellness experts to lead its efforts alongside Deery, including Rosemary Ferguson and holistic facialist Hadda Akrim. Ferguson, a nutritionist and functional medicine practitioner, focuses on health and longevity, while Akrim incorporates neural stimulation and facial massage techniques into her holistic approach. Together, the trio co-created treatments and programs for Dior’s spa properties and retreats. Their work included masterclasses that enriched the brand’s wellness offerings and engaged Dior’s clientele in meaningful ways.
“Creating a spa is a long and exciting process,” Anne-Louise Pothier, International Director Hospitality & Spa at Dior Beauty told Journal des Palaces last year. “It always begins with an analysis of the identity of the place and its founding myth to extract an exclusive and consistent concept,” she said.
Once the concept has been identified, the Dior architects design the customer journey, “Imagining how to reinvent our codes according to the history of the place, while retaining our DNA to create a spa with a soul,” Pothier said.
“We want to create a guest experience ‘à la Dior’: where dreams and reality meet; the most luxurious linens, the most avant-garde post-care snack menu, special Dior attention,” she says. “And let’s not forget the heart of Dior Spas: the recruitment of our teams. The attitude, the expertise, the Dior Hands as we like to call them.”
The expansion of Dior’s spa presence has not been confined to Paris. Last summer, the Dior Spa embarked on a new venture, temporarily setting up at The Little Nell in Aspen, Colorado. This residency brought Dior’s French spa expertise to the Rocky Mountains, offering treatments inspired by its signature products. The spa’s decor featured the aquamarine Toile de Jouy Soleil print from Dior’s Fall 2024 Dioriviera capsule collection, providing a cohesive aesthetic that tied the brand’s fashion and wellness offerings together. The Dioriviera capsule collection was also celebrated at the Beverly Hills Hotel in Los Angeles. The hotel’s legendary pool area was transformed into a Mediterranean-inspired paradise with coral Toile de Jouy Soleil prints adorning loungers, cushions, and umbrellas. The pop-up boutique featured shell-crafted toile de Jouy motifs, raffia wallpaper, and bamboo furniture, evoking a beachside retreat. Alongside the boutique, the Dior Spa Residency offered skincare and spa treatments.
Dior also extended its wellness initiatives to Southeast Asia last year with the debut of a dedicated spa aboard the Eastern & Oriental Express, a Belmond Train. This marked the first Dior Spa in the region and featured two treatment rooms within one of the train’s sixteen carriages. The space, designed in Dior’s signature Toile de Jouy print, was reimagined in soft green tones and incorporated tropical wood furniture inspired by the surrounding landscapes. Treatments on the spa’s menu drew from traditional Asian wellness principles, such as the D-Jungle treatment, which used deep massage and stretching techniques to target energy points, and the Kobi-Dior Facial Treatment, which incorporated Japanese Kobido massage practices.
“The philosophy of Dior spas is rooted in the concept of High Wellness, based on three pillars: High Technology, Integrative Programmes, and Social Wellness,” Pothier said.
“Each of our spas embodies a particular ‘Sense of Place’, inspired of course by the House’s codes, but also from the different places in which our spas are located.”
Dior’s foray into wellness reflects the broader growth of the global wellness industry, which was projected to be worth more than $1.8 trillion last year, according to McKinsey. Wellness tourism, a significant segment of this market, is expected to reach $1.2 trillion by 2027. The personal care and beauty market is similarly expanding, with its value projected to reach $1.4 trillion by 2027. Dior’s parent company, LVMH, has capitalized on these trends, reporting six percent organic revenue growth in its Perfume and Cosmetics division in the first half of 2024, far outpacing its fashion segment.
“A few years ago, wellness had a very personal dimension. We went to the spa to take a moment for ourselves, often to celebrate an occasion, to recover from a period of intense work… And wellness, more generally, consisted of individual meetings with specialists in an often aseptic environment,” Pothier said.
“Today, well-being is an integral part of many people’s routines, and is seen as a necessity, a way of life, that we want to share with those who have also adopted it.”
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