Heidi Klum’s Kluminator Smoothie lands at Erewhon with coconut water, kiwi, and matcha. Packed with fruit-forward hydration and served with a side of celebrity glow, it joins Hailey Bieber, Kendall Jenner, and more in Erewhon’s smoothie canon.
Heidi Klum is the latest celebrity to step behind the glass counters of Erewhon with a signature smoothie, dubbed the Kluminator. The vegan smoothie, in partnership with Vita Coco, blends vitality, hydration, and a touch of celebrity sparkle in a cup topped with chia specks and creamy coconut swirl.
According to Erewhon, the Kluminator is a “hydrating summer smoothie crafted with Whole Harmony Heart Chakra Kiwi + Matcha Juice, MALK Organic Coconut Milk, Vita Coco Organic Farmer’s Coconut Water, Organic Matcha, and a blend of Organic Mango, Pineapple, Date, Chia, and Maple.” It’s glossy, green, and California-coded — right down to the coconut water base, chosen for its high natural electrolyte content and hand-harvested sourcing.
“Yummy,” Klum wrote on Instagram, sharing a photo of herself sipping her namesake drink. “My #kluminator smoothie now @erewhon.” For the 51-year-old supermodel and America’s Got Talent judge, who has long espoused healthy eating and movement as part of her wellness routine, the collaboration feels characteristically high-vibe.
The smoothie also puts Klum in star-studded company. Erewhon’s celebrity smoothie lineup reads like a modern It List of beauty and pop culture. Hailey Bieber’s Strawberry Glaze Smoothie, a nod to her Rhode skin-care line, helped spark a viral obsession with $19 wellness blends when it launched in 2022. Kendall Jenner’s Peaches & Cream smoothie, meanwhile, channels her tequila brand 818 with agave accents. Not to be outdone, Sabrina Carpenter collaborated with Erewhon to create the “Short n’ Sweet Smoothie”, ahead of her album launch.
With each new launch, Erewhon has cemented itself as more than just an upscale grocery store; it is now a pop wellness gallery where drinks become extensions of celebrity brand identity. The smoothies are aspirational but meticulously formulated, often with functional ingredients like adaptogens, MCT oil, or house-made almond milks. And the names? Just as curated as the ingredients. From the Kourtney to the Kluminator, each carries a story, a following, and in many cases, a loyal weekly order.
For Klum, who recently walked the red carpet at Cannes and continues to dazzle in high-fashion campaigns, the smoothie fits into a broader portrait of ageless wellness. While the drink’s $19 price tag puts it firmly in indulgent territory, Erewhon customers have proven they’ll spend more for a health ritual with a celebrity face — and a biodegradable straw. In this case, Klum’s offering does more than look pretty on a feed. Erewhon also confirmed it is supporting Children’s Hospital Los Angeles as part of the Kluminator campaign, adding a layer of philanthropic purpose to the glossy rollout.
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