Wednesday, February 21, 2024

10 Ethical Fashion Certifications and Labels for the Conscious Consumer


From Fairtrade to B Corp, these ethical certifications and labels are bringing sustainability and transparency to the fashion industry.

Today’s consumers are becoming increasingly conscious of the impact of their purchases on the environment. As a result, the market is likely to back companies that align with their values and are willing to pay more.

But in times of greenwashing, how do we even know if what we are buying is a better choice for the planet? Education is the key.

There are numerous sustainable labels and certifications out there and when it comes to fashion, it can be a minefield. Yes, there are sustainable fabrics but there are also certifications like GOTS, Organic, Oeko Tex, and much more.

Purchasing sustainable materials is the first step to eco-fashion but if you want to support a holistic, sustainable business, then reading the labels on your potential purchases is key. These eco-labels help consumers identify if the products are harmful to animals, the planet, and humans.

It helps that from 2023, the European Union, home to some of the world’s biggest fashion brands will include colour-coded labels informing customers about the products’ environmental impact. While this is a good start, what do labels really mean?

Here are some of the most important sustainable clothing labels to know before making your next purchase.


1. Fairtrade

You might’ve come across the Fairtrade symbol on some of your food and clothing items. It is simply a trade system that puts people first. It offers farmers and workers economic and welfare standards. Brands that carry the label follow Fairtrade standards that include social, environmental, and economic criteria, as well progress requirements and terms of trade.


2. Oeko-Tex

To attain the Oeko-Tex Standard 100 certification, the fabric has to be tested and certified to be free from more than 100 substances known to harm human health. These include substances such as banned azo dyes, formaldehyde, pentachlorophenol, cadmium, nickel, lead, and numerous other harmful chemicals.


3. The Global Organic Textile Standard (GOTS)

This is the world’s leading textile processing standard for organic fibres. Its criteria encompass ecological and social aspects of fashion production and stretches the entire textile supply chain, from harvesting of raw materials through manufacturing.

global recycled standard

4. The Global Recycled Standard

The standard is intended for companies making and/or selling products with recycled content. It addresses traceability, environmental principles, and social responsibility.

5. Bluesign

This label certifies that textile products are safe for the environment, workers, and customers. It traces the textile’s path along the manufacturing process and ensures accountability towards social and environmental sustainability at every stage from the factory floor to the finished product.

6. Cradle to Cradle Certified Product Standard

The Cradle to Cradle Certified Product Standard assesses the safety, circularity, and eco-responsibility of materials and products. These are ascertained across five categories: material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness.


PETA (People for the Ethical Treatment of Animals) has 2 approved logos. One that signifies that the products bearing its insignia are vegan and contain no animal ingredients or by-products. It also means that the brand uses no animal ingredients or by-products in the manufacturing process, or conducts any animal testing. There’s also a cruelty-free logo that states that brands verify that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world. A product can be cruelty-free, but not necessarily vegan therefore there are two PETA logos that one needs to take note of.

ethical clothing australia

8. Ethical Clothing Australia

This accreditation and labelling system provides consumers and buyers a way to identify and support ethically-made Australian textiles. It maps a business’ Australian supply chain from design to dispatch, making sure that workers are compensated adequately and work in safe conditions.

B Corp

9. B Corp Certification

Ecolabel EU

10. Ecolabel

This is a label of environmental excellence awarded to products and services that meet high ecological standards throughout their life cycle: from raw material extraction to production, distribution, and disposal.

Other Resources

The Higg Index is a tool that enables brands, retailers, and facilities to measure their sustainability performance. It includes energy/greenhouse gas emissions; water, air emissions; waste; and chemicals management and social impacts across the life cycle of an apparel and footwear product. The index was developed by the Sustainable Apparel Coalition after over a decade of scientific research to empower businesses to make improvements that protect the well-being of factory workers, local communities, and the environment.

Good On You is a rating system that helps customers identify which fashion brands are the “least” and “most” ethical based on metrics like transparency, fair working conditions, environmental production practices, and animal welfare. The system has analyzed more than 3,000 brands by collecting 500 data points across more than 100 key sustainability issues, indicators, and standards systems (including Fair Trade, Cradle to Cradle, OEKO-TEX STeP, and the Global Organic Textile Standard). Their methodology aggregates the collected data into a simple 5-point score — from 1 ‘We Avoid’ this brand to 5, this brand is ‘Great’.

Sustainable Markets Initiative’s Fashion Taskforce is a task force that works on a digital ID system designed to inform consumers of sustainability credentials. The group is also exploring how regenerative farming practices can reverse the damage being done to the planet. Some brands that are part of this process includes Burberry, Giorgio Armani, Chloé, and Stella McCartney.

Reprinted with permission from abillion

Related on Ethos:


Lululemon Cracks the Code on Nylon Recycling As Renewcell’s Circulose Supplier Network Expands to More Than 150

Material innovations from Lululemon and Samsara Eco, along with Renewcell's expanding Circulose Supplier Network offer a glimpse into a future where fashion and environmental stewardship go hand in hand.

Getting Rid of the Secondhand Store Clothing Smell: How to Deodorize Used Clothes

Secondhand clothes shopping ticks all the boxes: unique finds, budget-friendly, planet-friendly. There's just one stinker — literally. What's that chemical fragrance smell on all of the clothes? And how do you get rid of it?

From Adidas to Prada, the Labels Leveraging Econyl to Break Fashion’s Nylon Addiction

Econyl is being used across the sustainable fashion industry. But what exactly is it? And just how sustainable is it really?

13 Label Buy-Back Programs for Your Closet Clean-Out, From Lululemon to Patagonia

A closet clean-out can be good for the soul and the wallet. Companies like Patagonia and Lululemon buy-back programs will pay you for your old clothes and gear.

There’s a Tidal Wave of Eco Swimwear On the Horizon

As you go in search of your next swimsuit, you may notice a trend: there's more eco swimwear available than ever before.