Hilton has enhanced its luxury hotel offerings by integrating nearly 400 boutique properties from the Small Luxury Hotels of the World collection.
Travelers can book stays at nearly 400 Small Luxury Hotels of the World (SLH) properties through all Hilton direct booking channels, including Hilton.com and the Hilton Honors app as part of a new partnership aimed at bringing more travel options to Hilton customers.
Hilton’s luxury brand portfolio, which already includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, and Signia by Hilton, is now further enriched with the diverse and intimate and often sustainable settings of SLH hotels. These new additions range from rustic huts and woodland treehouses to rainforest retreats and coastal villas, offering unique experiences for travelers.
Through this exclusive partnership, Hilton Honors members, who participate in the award-winning guest loyalty program, will be able to earn and redeem points at SLH properties. These members will also enjoy special benefits at SLH’s city, beach, and resort hotels, further expanding their aspirational travel experiences.
“Integrating with Small Luxury Hotels of the World allows us to expand the Hilton stay experience and travel aspirations for all guests, with special opportunities for our loyal Hilton Honors members,” said Chris Silcock, president, global brands and commercial services, Hilton. He added, “The hundreds of independently minded properties are highly complementary to our renowned luxury portfolio and support Hilton’s ongoing efforts to expand and create distinct, localized travel experiences for our guests.”
Hilton Honors members staying at SLH hotels can look forward to exclusive perks such as earning and redeeming points, complimentary Wi-Fi, and a guaranteed member discount. Gold and Diamond members can also enjoy space-available room upgrades and continental breakfast for up to two guests. The flexibility and value of the Hilton Honors program remain a significant draw, offering benefits like Points & Money payment options, no resort fees on stays booked using all points, and a fifth standard reward night free.
Shaun Leleu, chairman of Small Luxury Hotels of the World, emphasized the partnership’s benefits, stating, “Through this collaboration, Hilton guests and Hilton Honors members will receive a warm welcome at SLH member hotels, allowing them to experience our distinctive approach to hospitality.” He further noted, “This alliance expands the reach of our boutique hotels to Hilton’s loyal and discerning clientele, transforming the global landscape for independently owned hotels in a remarkable way.”
SLH properties are known for providing personalized experiences that reflect local culture and character, ensuring each stay is unique. For example, Hermitage Bay in St Mary’s, Antigua and Barbuda, offers a secluded retreat with suites featuring bright interiors, organic produce from local suppliers, and Caribbean-inspired dining. Lanson Place Causeway Bay in Hong Kong blends Hong Kong hospitality with French influences, offering light-filled spaces and refined dining. Gangtey Lodge in Bhutan boasts spectacular views of the Phobjikha Valley and authentic luxury with Bhutanese farmhouse suites. Nimb Hotel in Copenhagen’s Tivoli Gardens features sophisticated rooms, a wellness center, diverse dining options, and a grand hotel bar. Grove of Narberth in Wales is a boutique country escape with big comfy sofas, roaring fires, and celebrated Welsh cuisine. Nobu Hotel Marbella in Spain offers laid-back luxury by day and fine dining by night, situated on the Golden Mile’s pristine beaches. Rusty Parrot Lodge & Spa in Jackson, Wyoming, provides a cozy atmosphere with chic Western-style décor, perfect for exploring Yellowstone Park or skiing.
Since February’s announcement, 390 SLH properties have joined the partnership, with more expected as the relationship between SLH and Hilton continues to grow. Guests can explore and book the full collection of participating SLH hotels at Hilton.com. Joining Hilton Honors is free and can be done online.
Related on Ethos:
