Kourtney Kardashian Barker and husband Travis Barker have teamed up on a line of vegan bath and body products under the Barker Wellness umbrella.
The new Kourtney x Barker line of bath and body products includes a body butter, body oil, and two magnesium bath flakes. The launch comes on the heels of Kardashian Barker’s Lemme line of wellness gummies that debuted last month.
“Now that I’m officially a Barker, I thought it was only right to have some Kourtney Barker Wellness products,” Kardashian Barker said in a statement. “And since I’m such a fan of my husband’s Barker Wellness line, it made perfect sense!”
Barker Wellness made its skincare debut last month with the launch of CBD-infused products including a cleanser, serum, and moisturizer. But the new bath line marks the first products in Barker Wellness’ lineup that doesn’t include CBD—the non-psychoactive cannabis ingredient Barker credits for assisting with pain relief, improved sleep, and reduced anxiety.
“Kourtney and I live and love health and wellness. Creating products we love and need to help with recovery and wellness is fun to share with the world. I love what Kourtney adds to Barker Wellness with this collaboration,” Barker said.
The couple recently teamed up with vegan chicken brand Daring Foods on a photo shoot following their elopement. The plant-based brand also made an appearance at the recent Poosh pool party hosted by Kardashian Barker; the the brand served its vegan chicken out of a mock drive-thru window for guests.
Kardashian Barker and local Los Angeles health food store Erewhon recently teamed up for a signature smoothie available at the store’s juice bars. The vegan detox smoothie features dairy-free milk and yogurt, protein powder, hyaluronic acid, charcoal, and Fulvic mineral drops, among other ingredients. The new Barker Wellness products are aimed at promoting healthy detoxification as well.
“My obsession with taking baths, wellness, and taking care of my body has led me to this collaboration—and I could not be happier with how the products turned out. I hope you love this line as much as we do, and that they become a part of your daily routine like they are ours,” the Poosh founder said.
The new products feature plant-based and natural ingredients aimed at supporting the body’s natural detoxification process, including Zechstein magnesium flakes, Moroccan lava clay, Patagonian seaweed, and organic oils.
The launch builds on the celebrity skincare trend that’s recently seen Brad Pitt, Kate Moss, and Stella McCartney all launch into the clean skincare sector as demand for natural and organic products continues to rise.
It also comes on the heels of another Hollywood giant’s vegan skincare launch: The Beverly Hills Hotel.
The legendary hotel partnered with NCLA, a vegan and cruelty-free skincare and beauty label on co-branded body scrub, lip scrubs and balms, and a nail polish kit—all in the hotel’s signature pink color scheme.