Kendrick Lamar’s Super Bowl look just reignited the flare jeans trend. From Stella McCartney’s eco-friendly designs to Khaite’s luxe silhouettes, here’s where to find the best pairs right now.
Under the dazzling spectacle of the Super Bowl LIX halftime show, Kendrick Lamar stepped onto the global stage not just as a performer but as a sartorial catalyst. His outfit, precise and intentional, was a meditation on hip-hop’s evolution: a custom Martine Rose varsity jacket, a Rahaminov diamond brooch glinting under the stadium lights, and — most talked about — his choice of flared jeans that reignited a decades-old conversation about denim.
By all accounts, Lamar’s performance was a seismic shift — a multifaceted display rich in symbolism, addressing themes of American identity, racial dynamics, personal rivalries, and cultural commentary. From Samuel L. Jackson as Uncle Sam to appearances by SZA and Serena Williams, the performance highlighted the complexities of Black identity within mainstream culture. But Lamar’s choice of attire — a pair of flared Celine jeans — has become a focal point signaling a shift in denim preferences.
The wide-leg movement had already been building, with high-fashion houses and streetwear circles inching away from the decade-long dominance of skinny jeans. But the flared jean — a relic of rock gods and ‘70s counterculture, of Prince, of Missy Elliott’s early aughts energy — has returned courtesy of Lamar, not as nostalgia but as a new kind of cool.
Denim, in its best moments, is a reflection of the cultural current. Right now, that current is sweeping away rigid fits and narrow perspectives in favor of fluidity, comfort, and movement. Lamar’s choice of flares wasn’t just about fashion; it was about a mood, a shift in the way we think about style, identity, and the narratives woven into fabric. And just like that, the flare jean became not just a throwback, but the future of denim.
Sustainably made flare jeans
Lamar’s Super Bowl ensemble featured flared jeans designed by Hedi Slimane for Celine, but you have many options to choose from for sustainably made flare denim.
Celine Jane Flare Jeans In Denim Wash
Celine’s denim designs often feature a high waist and a pronounced flare, capturing the essence of 1970s fashion while incorporating contemporary elements. Celine’s commitment to quality ensures that each pair is crafted from premium denim, offering both durability and style.
In terms of sustainability, Celine has been making strides to reduce its environmental impact. The brand has implemented measures to source more sustainable materials and improve production processes. While not entirely eco-friendly, Celine’s efforts reflect a growing awareness of environmental responsibility in the luxury fashion sector. And when it comes to style, the label’s denim is unmatched.
Stella McCartney Slouchy Flared High-Rise Denim Jeans
Stella McCartney is renowned for her commitment to sustainable fashion. Her flare jeans are crafted from organic cotton and often incorporate recycled materials, aligning with her eco-friendly ethos. The designs typically feature a sleek silhouette with a subtle flare, offering a contemporary take on the classic style.
The brand’s dedication to sustainability extends beyond materials. Stella McCartney employs environmentally friendly production techniques and maintains a transparent supply chain. This holistic approach ensures that each pair of jeans not only looks good but also minimizes environmental impact.
Ganni Blue Future Goddi Jeans
Ganni offers a fresh perspective on flare jeans, blending Scandinavian minimalism with playful details. The brand’s designs often feature unique washes and embellishments, providing a distinctive look. Ganni is committed to responsible fashion, utilizing certified organic cotton and partnering with sustainable fabric suppliers.
Additionally, Ganni has launched initiatives to reduce its carbon footprint, including offsetting emissions and promoting circular fashion through rental and resale programs. These efforts reflect the brand’s dedication to environmental stewardship.
DL1961 Hepburn High Rise Wide Leg Jeans in Mediterranean
DL1961 focuses on creating high-quality denim with an emphasis on sustainability. The label’s flare jeans are designed to flatter various body types, featuring contoured waistbands and strategic pocket placement. The brand utilizes eco-friendly fibers and employs water-saving technologies in its manufacturing processes.
DL1961’s commitment to sustainability is evident in its use of solar energy and efforts to minimize waste. By integrating sustainable practices at every production stage, the brand ensures that each pair of jeans is both stylish and environmentally conscious.
Re/Done California Mid-Rise Jeans In Big Sur
Re/Done has built its reputation on reworking vintage Levi’s into modern silhouettes, making its flare jeans a perfect blend of nostalgia and contemporary style. Each pair is meticulously deconstructed and reconstructed, giving new life to pre-loved denim. This approach reduces waste and eliminates the need for virgin materials, making it an inherently sustainable choice.
By upcycling vintage denim, Re/Done maintains the authenticity of classic jeans while tailoring them to today’s preferences. The brand also partners with responsible manufacturers and prioritizes ethical production. Whether featuring a subtle flare or a dramatic wide-leg cut, Re/Done’s jeans bring a sense of individuality and craftsmanship to the flare denim trend.
Citizens of Humanity Lilah Flare
Citizens of Humanity is known for premium denim that marries style with sustainability. The brand’s flare jeans feature refined tailoring, high-quality denim, and a focus on comfort. With a range of washes and fits, from classic dark denim to sun-faded vintage aesthetics, Citizens of Humanity offers a polished take on flared silhouettes.
The brand utilizes laser and ozone-washing techniques to reduce water and chemical usage. It also operates its own vertically integrated production facilities, allowing for greater oversight of environmental impact and ethical labor practices. This commitment to responsible production makes Citizens of Humanity’s flare jeans a mindful investment in both style and sustainability.
L’Agence Sera Sneaker Flare Jean
L’Agence brings a touch of Parisian sophistication to the flare jeans trend. Known for its refined fits and luxury fabrics, the brand’s denim collections offer high-rise flares that elongate the legs and create a sleek silhouette. Whether styled with a fitted blazer or a relaxed knit, L’Agence’s designs maintain an effortlessly polished aesthetic.
In addition to its emphasis on quality and fit, L’Agence integrates sustainable materials into its collections. The brand is gradually expanding its use of organic and recycled fibers while also focusing on reducing the environmental footprint of its denim production. For those looking for a timeless take on the flare jean trend, L’Agence delivers elegance with a conscious edge.
Ulla Johnson Willow Jean
Ulla Johnson’s approach to denim is deeply rooted in craftsmanship and artisanal techniques. The brand’s flare jeans often feature delicate topstitching, vintage-inspired washes, and a bohemian ease that aligns with its signature aesthetic. High-waisted flares with exaggerated silhouettes dominate its collections, offering a statement-making yet wearable look.
On the sustainability front, Ulla Johnson incorporates organic cotton and responsibly sourced dyes into its denim production. The brand also collaborates with small-batch artisans, emphasizing ethical production and craftsmanship. These efforts make Ulla Johnson’s flare jeans a beautiful fusion of thoughtful design and responsible fashion.
Khaite Dane Jean
Khaite is redefining modern denim with a luxurious, structured approach to flare jeans. The brand’s designs feature crisp tailoring, striking silhouettes, and rich indigo hues that elevate everyday denim. With styles that range from subtle bootcut flares to dramatic bell-bottoms, Khaite brings a sophisticated edge to the trend.
Sustainability is an ongoing focus for the brand, with initiatives to incorporate lower-impact materials and ethical manufacturing processes. While Khaite’s production remains small-batch and meticulously crafted, it continues to explore ways to reduce its carbon footprint. Its flare jeans reflect this commitment, offering high-end denim that balances opulence with responsibility.
Nili Lotan Rose Flare Jeans
Nili Lotan’s take on flare jeans embodies a laid-back, effortlessly cool aesthetic. Inspired by vintage military and utilitarian styles, the brand’s denim collections lean into structured silhouettes with subtle flaring for a modern update. The jeans are designed for a lived-in feel, often featuring raw hems, soft fades, and relaxed fits.
In terms of sustainability, Nili Lotan focuses on small-batch production and conscious material sourcing. The brand uses organic cotton and collaborates with ethical manufacturers to ensure responsible craftsmanship. This approach ensures that its flare jeans retain a timeless quality while remaining aligned with evolving sustainability standards.
Chloé
Chloé has long been associated with romantic, free-spirited fashion, and its flare jeans perfectly reflect this ethos. The brand’s denim collections feature soft, flowing flares with a hint of 1970s nostalgia, often paired with intricate embroidery or delicate detailing. Whether in classic blue or neutral earth tones, Chloé’s flares exude effortless femininity.
Under the leadership of creative director Gabriela Hearst, Chloé has deepened its sustainability efforts. The brand has introduced lower-impact denim, incorporating organic cotton, responsible sourcing, and innovative dyeing techniques to minimize water waste. Chloé’s commitment to environmentally conscious luxury makes its flare jeans both stylish and sustainably minded.
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