Global luxury group Kering says it is steadfast in its commitment to eradicate single-use plastic packaging from its business operations by 2025.
The Kering Standards for Raw Materials and Manufacturing Processes, introduced in 2018, are helping the Gucci parent prioritize circularity in developing new packaging solutions. Adding to that effort, Kering has published its Ecodesign Tool for Packaging Items, created in collaboration with Citeo+.
This new toolkit compiles years of insights and knowledge, focusing on sustainable packaging design and implementation strategies. It aims to help other industry players reduce reliance on single-use plastics and comply with impending European regulations. Kering’s dedication to an open-sourced approach and transparency underscores its leadership in the transition toward sustainable luxury.
“Our commitment to sustainability is unwavering,” François-Henri Pinault, Chairman and CEO of Kering, said in a statement. “By sharing our Ecodesign Tool for Packaging Items, we aim to lead by example and inspire others in the industry to adopt sustainable practices.”
Gucci’s reusable packaging solutions
Several of Kering’s Houses have already adopted innovative packaging solutions. Gucci, for instance, began using reusable protective plastic boxes in 2019 to transport accessories from warehouses in Italy to suppliers. This initiative is now expanding to other countries, with a pilot project launching in France in early 2024. Additionally, Gucci’s Take Back program, which started in 2019, recovers industrial packaging materials such as trays, covers, and cardboard tubes for reuse in raw material transportation, engaging 37 actors in its supply chain.
FSC-certified alternatives
Saint Laurent has also made significant strides in eliminating single-use plastics. In 2023, the brand replaced plastic used to protect leather goods in its business-to-consumer operations with FSC-certified lyocell. By November 2024, Saint Laurent will introduce 100 percent FSC-certified paptic covers for delicate garments in its business-to-business operations, transitioning away from polypropylene covers.
Pomellato, another House under the Kering umbrella, has introduced 100 percent FSC-certified paper shopping bags with handles made from open weave paper and reinforced bottoms for durability. This initiative reflects the jewelry brand’s dedication to sustainability without compromising on luxury.
Leading the sustainable luxury transition
Kering’s commitment extends beyond its internal operations. As a leader in sustainable luxury, the company aims to scale these initiatives across all its Houses and meet its 2025 targets. Moreover, Kering is dedicated to providing sustainable solutions for the entire luxury industry.
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