British actress Naomi Watts has been named the first ambassador for sustainable textiles label, Coyuchi.
A new collaboration between renowned organic home goods label Coyuchi and Naomi Watts emphasizes the actress’s personal ethos of clean and mindful living.
Watts, known for her roles in films like 2001’s Mulholland Drive, 2014’s Birdman, and Netflix’s 2022 series, The Watcher, is also an outspoken advocate for wellness. “Creating a home filled with beauty, comfort, and mindfulness is how I love to live,” Watts said in a statement.
Designed to merge practicality with indulgence, the partnership reflects Watts’ approach to making every corner of her home feel both refined and welcoming, whether for intimate gatherings or moments of solitude with family. Watts says her low-impact lifestyle dates back to her grandmother, who was “way ahead of her time with sustainability.”
I’ve always felt that the most beautiful things in life are those that remain closest to their natural form — uncomplicated, authentic, and connected to the earth.
Naomi Watts
“Coyuchi’s unwavering commitment to sustainable, organic, and luxurious textiles speaks to the core of what I believe in. I’ve always felt that the most beautiful things in life are those that remain closest to their natural form — uncomplicated, authentic, and connected to the earth,” she said. “Partnering with Coyuchi allows me to align with a brand that values conscious luxury, making our homes sanctuaries that feed us and our planet.”
At the heart of this partnership is a curated selection of Watts’ favorite Coyuchi products, offering an inside look at how she crafts inviting, comfortable spaces. Her collection includes the Organic Relaxed Linen Sheets, Diamond-Stitch Organic Cotton Comforter, Solana Organic Print Duvet Cover, and the Andes Suri Alpaca Knit Robe.
Coyuchi’s Chief Digital Officer, Vicky Grahan, highlights the synergy between Watts and the brand’s audience: “Naomi truly resonates with our customers. She embodies the harmony between natural elegance, a passion for organic materials, and a lifestyle that cherishes the earth and meaningful connections. Her advocacy for holistic living and well-being makes her the perfect ambassador for Coyuchi.”
The collaboration extends beyond product promotion, with Watts actively involved in sharing the narrative of conscious living. Dedicated content featuring her curated collection will appear on Coyuchi’s website, underscoring how these products integrate sustainability with everyday comfort.
Watts’ partnership with Coyuchi also reinforces her larger advocacy for wellness. The star recently announced that her debut book, Dare I Say It: Everything I Wish I’d Known About Menopause, will be released in January 2025. Drawing from personal experience, the actress reveals her struggles with early perimenopause, which began at age 36 while she was trying to start a family with then-partner actor Liev Schreiber.
Despite being able to have two children with medical support, Watts continued to face symptoms like hot flashes, mood swings, and skin issues for years. Through the book, she aims to break societal taboos, offering a candid exploration of her journey and what she has learned about menopause along the way.
In Hollywood, where aging is often seen as a liability, Watts says she faced fears about how speaking openly about menopause might affect her career. Determined to shift the narrative, she co-founded Stripes Beauty, a pro-aging wellness brand designed to address the hormonal changes women experience as they age. Stripes offers a range of solutions, from skincare to supplements, while building a supportive community around menopause education. “It was time to stop shopping at a million different stores and consulting 30 different websites for answers,” Watts explained. This summer, Stripes was acquired by L Catterton, the investment fund associated with the LVMH Group.
Related on Ethos:
