Olivia Dean Just Became The Face Of The Cleanest Luxury Makeup Brand Around

Share

Grammy and Brit Award winner Olivia Dean is Hourglass Cosmetics’ new Global Brand Partner. Her debut Olivia Dean Edit features three clean, skin-focused complexion essentials

Olivia Dean has had quite the year. The British singer-songwriter claimed Best New Artist at the 2026 Grammys, swept four Brit Awards — British Artist of the Year, Best Pop Act, Best Album, and Song of the Year — and watched her second album, The Art of Loving, top the UK charts and surpass two million sales on the strength of the No. 1 single “Man I Need,” making her the first British woman since Adele to land a simultaneous No. 1 album and single. Now she can add luxury beauty brand partner to that list: Hourglass Cosmetics has named Dean its new Global Brand Partner, and she’s already curating her first product capsule.

The Olivia Dean Edit ($126) is available now through the Hourglass website and ships to both the UK and the US. The three-piece complexion set includes the Veil Hydrating Skin Tint ($49), the Vanish Airbrush Concealer ($39), and the brand’s newest launch, the Unreal Liquid Highlighter ($38). Each product is lightweight and skin-care-forward, built to deliver a natural glow rather than a full-coverage finish.

“Partnering with Hourglass feels so instinctive,” Dean said in a statement. “I’ve been a fan for years and already used the products in my own routine. I’ve always loved the natural glow of their products and how skin-focused it is. Beauty is personal for me. I never want to look different, just more like myself on a good day — and that’s exactly what Hourglass gives me.”

The products

The Veil Hydrating Skin Tint and Vanish Airbrush Concealer are both Hourglass staples, known for buildable, breathable coverage that bridges skincare and makeup without feeling heavy. The newest addition to the lineup — and the standout in Dean’s edit — is the Unreal Liquid Highlighter. Dean reaches for it in the shade Infinite, a warm, yellow-toned gold that delivers a natural flush of radiance rather than a shimmery, high-contrast finish. “I am quite loyal to being a blush lady, but I’ve started doing highlight on top of that, and this one is just gorgeous,” she said.

At $126, the edit matches the combined retail of all three products purchased separately — $49 for the skin tint, $39 for the concealer, and $38 for the highlighter — so the pull is really the curation itself: a pre-built, ready-to-travel routine from someone whose no-makeup-makeup aesthetic has become as recognizable as her music.

Shot on a train through Europe

The partnership launches alongside the second chapter of Hourglass’s complexion campaign, “Any Time, Any Place, Any Wear,” with Dean fronting the “Any Place” installment. Filmed aboard a Belmond train traveling through Europe, the campaign captures Dean sending voice notes to a friend and recounting the famous meet-cute between Celine and Jesse from the mid-1990s film Before Sunrise — a cinematic nod that suits both the look of the collection and Dean’s romantic, soul-influenced sound.

Hourglass, which is cruelty-free and PETA-certified, has long positioned itself at the cleaner end of the luxury beauty market. Owned by Unilever, the brand committed to transitioning its full lineup toward vegan formulations and has continued expanding its animal-derived ingredient-free products since making that pledge. The three products in Dean’s edit fit that philosophy — lightweight, ingredient-conscious, and built to work on the go.

“Our partnership with Olivia is rooted in the shared values of creativity, intention, and modern self-expression,” Brooke Blashill, Chief Marketing Officer at Hourglass, said in a statement. “We are excited to collaborate across storytelling, product curation and immersive global experiences that continue to redefine luxury beauty today.”

Dean’s role extends beyond this first capsule — Hourglass describes the edit as the first in an ongoing series she’ll curate, with more product launches and global experiences planned.

Hourglass Cosmetics x Olivia Dean

Related on Ethos:

Related

How to Get Zendaya’s ‘Odyssey’ Goddess Looks From Dress Labels That Show Their Supply Chains

Christopher Nolan's 'The Odyssey' has sent Zendaya, Anne Hathaway and Charlize Theron down the red carpet in draped couture. Get the same goddess silhouette in fabrics you can actually trace.

Anok Yai Used Hemorrhoid Cream to Reduce Eye Bags, But Dermatologists Have a Better Idea

Anok Yai and generations of models have used hemorrhoid cream for under-eye bags. The ingredient behind the myth was pulled in the 1990s, and dermatologists have since reversed their position.

The Serum Nicole Kidman Uses Religiously Goes on Her Scalp

Nicole Kidman wrote her hair off as trash. The fix started at her scalp, and she's seen her strands recover ever since.

How to Get a Flawless ‘No-Makeup’ Makeup Look

For that "woke up like this" glow, these clean beauty brands can help you nail the natural makeup look with minimal products and minimal effort.

Why Fragrance Layering Is the Most Personal Beauty Ritual You Should Be Doing

Fragrance layering is more than a trend — it’s an intimate art form. Learn how to build a scent wardrobe that evolves with your mood, your skin, and your individuality.