Sunday, March 3, 2024

Ralph Lauren’s New Clean All-Gender Fragrance Was Made With Mother Earth In Mind


Ralph Lauren Fragrance has launched its first all-gender vegan and clean fragrance made from 97 percent natural origin ingredients.

Just ahead of Earth Day, U.S. fashion label Ralph Lauren’s fragrances division has announced the launch of its newest offering, the all-gender vegan and clean fragrance, Polo Earth Eau de Toilette. The launch builds on the brand’s increasing environmental and social commitments.

“It’s the first product where we pushed sustainability, and as much as we could, we focused on every element of the mix to make it as sustainable as possible,” Alex Choueiri, global brand president of Ralph Lauren Fragrances, said in a statement.

Polo Earth Eau de Toilette

The perfume, free from artificial fragrances, is made from 97 percent natural origin ingredients, including plant-based alcohol, the company said. It includes botanical top notes from bergamot, Italian green mandarin, and diva lavender from France middle notes of Turkish rose and sage heart; and base notes of Haitian vetiver and bourbon geranium from Madagascar.

The “sheer, yet luxurious” all-gender scent is refreshing and easy to wear, says the company.

“We’re always looking for ways to push the boundaries of what is possible and launch innovative products for our consumers that not only feel fresh and timely but will also have a place in their closets for years to come,” says Ralph Lauren chief branding and innovation officer David Lauren.

“Polo Earth is the latest iteration of the revolutionary work we are doing within the sustainability arena and is only the start of where we can go when it comes to creating consciously designed fragrances.”

The fragrance comes in a refillable bottle made of 20 percent post-consumer recycled glass and weighs 30 percent less than Ralph Lauren’s other fragrance bottles. The cartons are made from 55 percent recycled materials and contains no outer cellophane wrapping to reduce plastic waste.

Ralph Lauren also announced a reforestation partnership with Arbor Day to support the Eau de Toilette launch. With every purchase of the 100ml/3.4oz Eau de Toilette and the 200ml/6.8oz refill, Arbor Day will plant a tree in the U.S., Haiti, China, or Madagascar.

L’Oréal holds the fragrance license for Ralph Lauren. It’s been working to make its products more sustainable in recent years, with novel commitments to “green science” and sourcing from botanicals as well as commitments to protect biodiversity and support women.

Ralph Lauren sustainability

The Polo Earth is a variation of Ralph Lauren’s Earth Polo shirts, which launchd in 2019. “Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans, and will convert the use of all virgin poly-fiber to recycled poly-fiber by 2025,” David Lauren, chief innovation officer, said when the shirts launched. “Plastic waste is a major issue threatening the environment—we want to be part of the solution and utilize an innovative approach to create something valuable.”

In Janaury it debuted its first high-performance polo made from sustainably-sourced cotton. The RLX CLARUS shirt launched at the 2022 Australian Open.

A number of sustainable launches have followed. Earlier this year, the U.S. Olympic team wore Ralph Lauren-designed Opening Ceremony uniforms made from recycled polyster that came from plastic bottles.

ralph lauren sustainable-cotton
Courtesy Ralph Lauren

The label has also been leading a shift to more sustainable fabric dyeing, including the launch of an on-demand scalable and zero-waste dyeing process called Color on Demand. According to Ralph Lauren, fabric dyeing produces 20 percent of the world’s wastewater and uses trillions of liters of water in production.

And last month, Ralph Lauren launched its first collection made in partnership with historically Black colleges and universities, Spelman and Morehouse. It’s the first time the label has worked with higher education institutions and was developed by Morehouse and Spelman alumni now employed by the label.

“This collection expresses the spirited history, deep sense of community, and legacy of timeless dressing at historically Black colleges and universities,” Ralph Lauren, executive chairman and chief creative officer of Ralph Lauren Corporation, said in a statement.

“It’s so much more than a portrayal of a collegiate design sensibility. It’s about sharing a more complete and authentic portrait of American style and of the American dream—ensuring stories of Black life and experiences are embedded in the inspiration and aspiration of our brand.”


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