Midnight in Paris, Reformation’s first jewelry collection, designed by Clare Waight Keller, is crafted from recycled gold, sterling silver, and deadstock materials.
Deadstock-focused clothing label Reformation has made its first foray into jewelry — an extension of its sustainability commitments — with a new limited-edition collection designed by former Chloé and Givenchy designer, Clare Waight Keller. The capsule, titled Midnight in Paris, marries Reformation’s eco-conscious ethos with Waight Keller’s celebrated craftsmanship. At the heart of the collaboration is a thoughtful approach to materials, a defining feature that aligns with the brand’s ongoing efforts to prioritize ethical production.
The project, seven months in the making, saw much of that time spent sourcing ethical materials that would suit the concept — recycled metals and deadstock — in order to avoid newly mined materials. The 14-piece collection is crafted from recycled 24-karat gold vermeil, recycled 925 sterling silver, and deadstock pearls and black jade. The decision to use black jade was particularly strategic — sourced from a factory that had it in its inventory for several years, and it has a smaller environmental footprint than a mined stone, the label told WWD.
Waight Keller, who has previously taken on roles with Uniqlo to elevate everyday essentials. “I liked their angle from a sustainability point of view, trying to do everything in a really, really careful and considered way,” she said.“You start with the idea, and in the end it’s about finding the right resources.” she said.
The result is a jewelry collection that not only embodies Reformation’s planet-first ethos but also serves as a tribute to Waight Keller’s design prowess. The pieces, ranging from delicate necklaces to statement chandelier earrings, are intentionally versatile, “a flexible, mini-wardrobe of jewelry,” Waight Keller noted. The chains can be worn as either necklaces or belts, while bold cuffs and understated necklaces are designed to complement the brand’s upcoming party wear collection.
“The part for me that was always really sad, was at couture I did a lot of chandelier earrings and big cuff pieces, but it was something that never, ever came through to the light of day,” Waight Keller shared. “So I thought, ‘You know what? Let me just start to think about that in a daily sort of way — what would a girl want? — and invoke that same kind of spirit.’”
This synergy between accessories and apparel was meticulously planned. Waight Keller worked on both the jewelry prototypes and clothing mockups in tandem to create a cohesive narrative. “The big cuff pairs well with the tuxedo, and the dainty necklace with the evening dress,” she said, describing how the jewelry and apparel collections form an interconnected wardrobe. This harmony reflects her ability to bring couture-level detail to ready-to-wear pieces—an approach she perfected in previous roles at Chloé and Givenchy.
Reformation, known for its agile supply chain, made swift work of bringing the collaboration to life. “We really pride ourselves in being able to mobilize and stand up collaborations and new categories quite quickly,” the spokesperson added. The brand’s rapid category expansion follows a similar path as its recent launches — swimwear in March and handbags in April 2023 — with a goal to introduce new categories every 12 to 18 months. As Reformation continues to expand, revenues surpassed $300 million in 2023, underscoring the brand’s growing influence.
The collection will be available online and at Reformation’s three flagship locations — New York, Beverly Hills, and London — starting today.
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