Stella McCartney taps ‘Mean Girls’ star Renée Rapp to front its new Falabella campaign — arriving just weeks after the designer received the 2026 TIME Earth Award and France’s Légion d’honneur for 25 years of cruelty-free luxury.
Renée Rapp can add a new credit to her list: the face of Stella McCartney’s Falabella.
The actress and singer-songwriter — best known for originating Regina George on Broadway and starring in HBO Max’s The Sex Lives of College Girls — fronts the label’s latest campaign for its most enduring accessory. The Falabella, first introduced in 2009, was the original vegan luxury bag, arriving before the idea of cruelty-free luxury had any real footing in the industry.
Named after Stella McCartney’s favorite breed of horse, the bag was built on a premise that has never changed: no leather, feathers, fur, or exotic skins. Each piece in the Falabella family is lined with recycled polyester and finished with a signature chain crafted from recycled brass and recyclable aluminum. The diamond-cut chain and soft, slouchy silhouette that defined the original remain its most recognizable features 16 years on — a design that resolved itself early and stayed there.
The campaign examines three pillars central to the Falabella’s identity: its singular vegan composition, an inherent duality as both disruptor and icon, and a cross-generational appeal that has kept it relevant across multiple fashion cycles. Rapp, a longtime friend of the house who has attended Stella McCartney’s Paris runway shows regularly, brings what the brand calls “a modern perspective to an icon that transcends time.”
The campaign arrives at a charged moment for the house. In early March, French President Emmanuel Macron named McCartney a Chevalier de la Légion d’honneur at the Élysée Palace — with Sir Paul McCartney, Oprah Winfrey, and Naomi Watts among those present — citing her contributions to fashion, sustainability, and animal welfare. Weeks later, she received the 2026 TIME Earth Award in London, presented by Cate Blanchett. “Every second, a truckload of textiles is burned or buried,” McCartney said from the stage. “Hundreds of millions of trees are felled for clothing fibers. Toxic chemicals used in leather tanning seep into rivers and into human bodies. And billions of animals are slaughtered in the name of ‘luxury.'”
The brand has continued expanding the bag’s material story since its debut. The Falabella is now available in Mirum, a plant-based, plastic-free, and fully circular leather alternative, alongside Vegea — derived from grape by-products of Italian wineries — and Yatay, made from a mix of agricultural waste and recycled fibers.
The full Falabella family is available now at stellamccartney.com, in Stella McCartney boutiques globally, and at selected retailers worldwide.
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