StockX data show comfort silhouettes from Nike and Ugg delivered the fastest growth on the secondhand market.
The strongest footwear growth on the secondary market last year did not come from a traditional sneaker.
According to StockX’s 7th annual Big Facts: Current Culture Index, Nike remained the best-selling brand on the platform for the third consecutive year, but its most significant year-over-year acceleration was driven by non-sneaker footwear. Sales in that category increased 5,811 percent in 2025, the highest growth rate of any footwear brand segment on StockX with at least 250 trades.
The primary driver was the Nike ReactX Rejuven8, a recovery-focused clog introduced in January 2025. The model emerged as one of the platform’s biggest movers of the year, outperforming multiple traditional sneaker releases in secondary-market activity.
“Our data shows that 2025 wasn’t defined by a single category or trend — it was shaped by a number of standout releases,” StockX CEO Greg Schwartz said in a statement. “Companies that moved quickly, prioritized innovation, and aligned with the right partners reaped the benefits. Nearly 200 brands reached all-time annual sales highs on StockX last year, from legacy leaders to emerging and independent labels.”
Nike grows beyond sneakers
Nike’s performance on StockX in 2025 differed from prior years. While Jordan Brand and core Nike sneakers continued to trade at high volume, the largest growth gains came from footwear positioned outside the traditional sneaker category.
The ReactX Rejuven8’s performance suggests demand for footwear that prioritizes comfort and recovery while maintaining lifestyle appeal. Unlike limited-edition sneakers or collaboration-driven releases, the model was not positioned as a scarcity product. Its resale performance points to sustained consumer interest — not short-term hype.
StockX notes that secondary-market data does not directly correlate with primary retail sales, but it often reflects early momentum among highly engaged consumers. In this case, the growth indicates renewed traction for Nike in a category where the brand has historically been less dominant.
Comfort-driven footwear continued to outperform
Nike’s non-sneaker growth aligned with broader footwear trends across the platform. Comfort-oriented and hybrid silhouettes outperformed traditional categories throughout 2025.
Ugg ranked as the number one best-selling shoe brand on StockX for the year, maintaining its position since the platform separated shoes from sneakers in 2022. Sales were supported by newer silhouettes, including the Zora Ballet Flat, as well as collaborative releases such as the Ugg x Sacai loafer.
Independent brands also posted strong gains. Bravest Studios ranked second among the fastest-growing non-sneaker footwear brands, with sales up 197 percent year over year. Demand was driven by novelty-driven designs such as the Bearclaw mule, reflecting continued consumer appetite for unconventional silhouettes.
Within sneakers, the fastest growth came from brands traditionally associated with performance rather than fashion. Mizuno was the fastest-growing sneaker brand on StockX in 2025, with sales increasing 124 percent year over year. Growth was attributed to lifestyle adoption of models such as the MXR and Wave Prophecy Moc.
Maison Mihara Yasuhiro followed with 91 percent growth, driven by demand for its intentionally distressed designs. Salomon and Saucony also recorded strong gains, each posting growth of nearly 60 percent.
Apparel and accessories reinforced scarcity dynamics
Footwear trends were mirrored in other categories; StockX reiterated in its report that limited supply and collaborations remained key drivers of secondary-market growth.
Uniqlo ranked as the fastest-growing apparel brand on the platform in 2025, with sales up 667 percent, driven by collaborations with Needles and KAWS. Skims recorded 196 percent growth, supported by limited releases and partnerships with The North Face and Dolce & Gabbana.
In accessories, Sprayground ranked among both the top five best-selling and top five fastest-growing brands, while Louis Vuitton rose four positions year over year, driven by demand for its Murakami collaboration.
Looking ahead to 2026
StockX expects global sports events to shape demand in the coming year. The company forecasts that the 2026 FIFA World Cup will accelerate soccer’s influence in U.S. fashion, while the Milan Olympics are expected to drive interest in athlete- and team-linked products. Artist-led releases are also expected to play a role, including a fully original Adidas signature sneaker from Bad Bunny.
Nike enters 2026 with renewed momentum on the platform, supported by Jordan Brand performance and expanding interest in non-traditional footwear categories. According to StockX, the data from 2025 suggests that sneakers remain central to the resale market, but growth is increasingly coming from adjacent silhouettes rather than core models alone.
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