Six Senses and Beyond Green continue to redefine luxury hospitality through sustainability initiatives, certifications, and community-focused projects.
Six Senses luxury hotels and resorts have earned the prestigious Global Sustainable Tourism Council (GSTC) Certification across all 26 of its properties — the highest level of certification and a milestone that sets a high bar for sustainable luxury.
The GSTC Certification, administered by Control Union, evaluates hotels on four key criteria: effective sustainability planning, minimizing environmental impact, preserving cultural heritage, and fostering positive economic and social benefits for surrounding communities. Certification is granted following rigorous third-party audits and is valid for three years, ensuring ongoing accountability. “GSTC Certification is a mark of trust and credibility in sustainability,” said Jeff Smith, Six Senses Vice President of Sustainability. “It marks a proud moment for our properties and their sustainability teams, who work proactively to provide uncompromising hospitality while supporting local communities.”
Each Six Senses property is guided by a dedicated sustainability director responsible for implementing net-positive initiatives. From harnessing renewable energy through solar and biomass projects to conducting marine conservation and reforestation efforts, the brand integrates sustainability into every aspect of its operations. Six Senses has even established Earth Labs, on-site hubs where guests can learn about environmental projects such as water bottling, organic farming, and renewable energy.
The company also goes beyond its walls by directing 0.5 percent of total hotel revenue into local initiatives. This Sustainability Fund supports projects that improve community welfare, including access to clean water and education. Six Senses’ net-positive impact approach is complemented by its drive to achieve LEED certification for all new properties, with several already reaching the highest standards. The Six Senses Southern Dunes in Saudi Arabia recently earned LEED Platinum certification, becoming the first hotel in the region to do so.
In its mission to eliminate plastic waste, Six Senses launched its “Journey to Plastic Freedom” playbook, documenting 82 practical solutions for reducing plastic use in hospitality. Starting with guest amenities and drinking water in the 1990s, the initiative now serves as a resource for the entire industry.
Cultural preservation is another cornerstone of the brand’s ethos. From participating in Bhutanese tshechu festivals to supporting Saudi Arabian Sadu weaving, Six Senses curates experiences that highlight local traditions while providing tangible economic benefits. Resorts collaborate with artisans, source local ingredients, and engage with NGOs to ensure their presence uplifts surrounding communities.
Six Senses’ GSTC certification mirrors the trend the luxury hospitality industry is experiencing, with travelers increasingly prioritizing sustainability. According to a recent Booking.com survey, 76 percent of global travelers say they want to make more environmentally conscious choices in their trips, with 42 percent actively seeking accommodations with eco-certifications.
The news comes as Beyond Green, a global portfolio of sustainable accommodations, has expanded its reach with nine new properties, including Tanzania’s ENVI Sisini Serengeti and several andBeyond lodges in South Africa. Beyond Green now includes more than 50 properties across 22 countries, each selected for its commitment to responsible tourism.
“Our growth reflects the shared commitment of our member properties to transforming travel into a force for good,” said Lindsey Ueberroth, CEO of Beyond Green. “Each property in our portfolio offers travelers the assurance that their choices support meaningful change, all while providing exceptional service and unforgettable experiences.”
One standout property, ENVI Sisini Serengeti, combines luxurious accommodations with conservation efforts like its “Adopt a Tree” program, designed to restore local habitats. Meanwhile, andBeyond lodges in South Africa’s Phinda Private Game Reserve offer guests opportunities to participate in hands-on conservation activities, from rhino tracking to pangolin tagging. These initiatives not only protect wildlife but also create job opportunities and educational programs for local communities.
The convergence of luxury and sustainability is no longer an exception but an expectation. A report by the Global Wellness Institute highlights that wellness tourism, which often overlaps with sustainable practices, is projected to reach $1.3 trillion by 2025.
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