Stanley is expanding beyond tumblers with a new accessories line made from recycled nylon, signaling a deeper push into lifestyle and lower-impact materials.
Stanley 1913, the century-old brand long associated with steel vacuum bottles, is pushing further into lifestyle territory with the launch of its first full accessories line, anchored by backpacks and totes made from recycled nylon.
The Vitalize Collection, which debuted this week, marks a deliberate expansion beyond insulated drinkware and into what the company frames as mobility and storage. The move follows a period of explosive growth fueled in part by TikTok-driven demand for its tumblers in 2024. The new range includes backpacks, totes, crossbody bags, and carryalls, with the larger silhouettes retailing for $110, the crossbody for $65, and the carryall for $35. The products are available on the brand’s website and through retailers including Dick’s Sporting Goods and Academy Sports.
“When most people think about Stanley, they think about hydration,” Kate Ridley, chief brand officer of Stanley 1913, said in a statement. “But we’ve completely reimagined what those products can look like through our styling and collaborations.” Those collaborations have included Post Malone, Love Shack Fancy, Blackpink’s Jennie, Caitlin Clark, and Pendleton, helping reposition the brand from utilitarian staple to cultural accessory.
The bags are designed with the drinkware DNA intact. The backpack and tote feature expandable bottom compartments intended for snacks or powder water enhancements and interior sleeves sized to accommodate up to a 16-inch laptop, and dedicated holders for Stanley’s IceFlow, Quencher, or Vitalize Shaker bottles. The backpack also incorporates storage for gym clothes and a securing belt for tumblers.
But the more consequential detail may be material. Both the backpack and tote are constructed from recycled nylon, a synthetic fiber typically derived from post-consumer waste such as discarded fishing nets, industrial plastic, and fabric scraps. According to the Textile Exchange’s most recent Materials Market Report, recycled polyester and recycled nylon continue to gain traction as brands attempt to curb reliance on virgin fossil-based inputs, though recycled nylon still represents a relatively small share of overall global nylon production.
Recycled nylon, often marketed under regenerated fiber platforms such as Econyl, has been positioned as a lower-impact alternative because it diverts waste and can reduce greenhouse gas emissions compared to conventional nylon production. The Ellen MacArthur Foundation has noted that synthetic textiles remain a major contributor to fashion’s environmental footprint, particularly when virgin plastics are used.
“Stanley 1913 is committed to creating products that move with you — whether you’re commuting to work, hitting the gym, grabbing lunch or relaxing at the park,” said Graham Nearn, chief product and sustainability officer for PMI WW Brands LLC, owner of Stanley 1913. “The Vitalize Collection is designed for these everyday transitions, blending performance, function and style so you can carry what you need seamlessly. With this new franchise, we’re continuing our brand evolution by broadening our categories and integrating seamlessly into the routines and rituals that shape consumers’ lives.”
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