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Toms just dropped two limited-edition matcha-inspired Alpargata Classics — a nod to the season’s most-ordered drink, available May 14 exclusively on Toms.com for $55.
If your morning ritual now involves a frothy green cup as often as a cup of coffee, you’re in very good company. The matcha obsession that swept through cafes and social feeds over the past few years has fully embedded into the cultural landscape — and footwear brand Toms is proving just how far that reach extends, all the way to your feet.
The iconic footwear brand, founded in Venice Beach in 2006, is releasing two limited-edition Alpargata Classics inspired by the season’s most-ordered drink. The drop lands Thursday, May 14, exclusively on toms.com, retailing for $55, and comes in both women’s and men’s styles.
The women’s Alpargata leans into the full cafe ritual, featuring illustrated icons of hot brewed, iced, and takeaway matcha cups across a white canvas upper, with subtle green and strawberry pink hues completing the palette. The men’s version takes a more restrained approach: a solid matcha green upper with a frothy green and white swirled latte lining. Both pairs are built on Toms’ lightweight construction and easy slip-on fit, a silhouette the brand has built its identity around for nearly two decades.
That customer is, almost certainly, the same one standing in a 10-minute line for a perfectly frothed iced cup. “Gen Z are ditching the crash-and-burn caffeine culture in favour of drinks that are better for their bodies and minds but still hit the need for an indulgent little treat, Nina Klotzel, Product Developer at PerfectTed told Coffee Intelligence last year. She says matcha ticks every box for today’s consumers: “it’s functional, tasty, photogenic, and packed with long-lasting energy.”
As a Certified B Corporation, Toms has kept its philanthropic model intact through its recent evolution, which has included new leadership, updated comfort technology, and a renewed focus on design-led releases. Every purchase of the Matcha Alpargatas supports children’s education, health, and well-being around the world — a through-line that connects the Venice Beach upstart of 2006 to the brand confidently finding its footing again now.
“Our DNA is a very laid-back, SoCal, easy-on, easy-off attitude,” CEO Jessica Alsing said in an interview last year. “The consumer is ready for that. We want to bring back our Alpargata and make the Alpargata hot again. And I think this [next stage of the business] is the perfect opportunity to do that.”
“The world is ready for Toms to come back.”
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