Tuesday, January 20, 2026

Our Youthful Skin Obsession Is Costing Us the Amazon Rainforest

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Questions about collagen’s skin-boosting benefits have been around as long as the devotees who swear by the stuff. But with its ties to deforestation, the booming collagen industry warrants a deeper look.

Collagen has been all the rage for a while now. It’s in skincare creams, it’s in dietary supplements, and there is even such a thing as collagen tea. By consuming the protein, many people hope that their skin will become more supple and moist, their bone health will improve, and any joint pain will subside.

It’s even finding a place in the burgeoning biomaterials category. U.K.-based Pact recently announced £9 million in Seed funding to expand its development of Oval, the world’s first scalable biomaterial made from natural collagen.

But, it turns out, this major trend — lauded by celebrities like Jennifer Aniston, Gwyneth Paltrow, and Kim Kardashian — comes with an ugly price. No, we’re not talking about the $50 price tag for a jar; we’re talking about the destruction of the world’s largest tropical rainforest. 

Dairy Cattle
Cattle raising is linked to deforestation. | Photo courtesy David Dolenc 

To understand how collagen and deforestation are interlinked, first, it’s important to understand exactly what collagen is. It’s not a synthetic wonder ingredient created in a lab or a natural plant extract, but a protein derived from animals. While it can come from fish and pigs, for the most part, it comes from cows.

According to Global Market Insights, which estimates that the collagen market is worth more than $4 billion, bovine collagen is “extensively utilized in the cosmetics industry.” This means that its production is intrinsically linked to cattle farming, which — as we know from existing research into the beef and leather industries — is linked with major deforestation.

According to WWF, cattle ranching accounts for around 80 percent of deforestation in the Amazon rainforest. This isn’t just catastrophic for wildlife and biodiversity, but it’s also driving up emissions. This is because, when trees are cut down, they release all of the carbon they have sequestered. Then, they are replaced with cows, which are among the planet’s biggest emitters. Over the course of just one year, a single cow will belch around 220 pounds of methane, a greenhouse gas more potent than carbon dioxide.

And there’s also a human cost. “In Amazonia, deforestation is killing Indigenous people by destroying the land they depend on for their survival,” explains Survival International. “When their land is stolen, people are forced from their forest homes.” But not all of this takes place to produce burgers and leather shoes, it’s also fuelling the collagen market. 

forest
Paper contributes to deforestation | Photo courtesy Dan Smedley

A recent investigation by the Bureau of Investigative Journalism, ITV, O Joio e O Trigo, and The Guardian examined the extent of the damage of collagen production on the environment. It concluded that “tens of thousands of cattle raised on farms damaging tropical forests were processed at abattoirs connected to international collagen supply chains.” Some of this destruction was linked to Vital Proteins, a leading U.S. collagen brand owned by Nestlé and partnered with Aniston.

The investigation is the first of its kind to focus solely on the link between bovine collagen and deforestation. And, experts are keen to stress, it shows that collagen is not simply a byproduct of the destructive beef industry. It is a growing market that is also actively driving harm to tropical forests.

“The margins for the meat industry are quite narrow, so all of the saleable parts of the animal are built into the business model,” Rick Jacobsen of the Environmental Investigation Agency told the Bureau of Investigative Journalism. 

Governments are trying to crack down on the trade of products linked with deforestation right now. In the E.U., for example, a groundbreaking law enacted last year bans the import of deforestation-linked goods.

But while products like palm oil, soy, coffee, rubber, and beef are named in the legislation, collagen slipped under the radar. “It’s important to ensure that this type of regulation covers all key products that could be linked to deforestation,” said Jacobsen.

This means that at least until the market is secured, it might be a good idea to avoid bovine collagen supplements if you care about the Amazon. But this doesn’t mean that you have to skip out on collagen products altogether.

rae collagen
Vegan collagen products like Rae’s boost the body’s own collagen production | Courtesy

Right now, there are a number of animal-free collagen products on the market. These do not contain animal collagen, but rather, they claim to help boost the production of the body’s own collagen. Just like animals, humans have their own collagen, but our production tends to drop as we age, which often results in looser, more wrinkly skin.

There’s also the efficacy of collagen to consider. Many of the studies on collagen’s benefits have been funded by companies that sell collagen products. And while there is some evidence that collagen supplements may help with certain health concerns, most experts say more research is needed to determine their overall effectiveness.

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