Thursday, November 30, 2023

Moët Hennessy Partners With ChangeNOW to Protect Soil


Moët Hennessy, the wines and spirits division of LVMH Group, has announced a partnership with ChangeNOW to expand the impact of the World Living Soils Forum.

The World Living Soils Forum serves as a platform to promote and share tangible solutions and actions for sustainable viticulture and regenerative agriculture. The commitment was announced in Paris during the 2023 ChangNOW event this week.

Moët Hennessy organized the inaugural edition of the World Living Soils Forum in Arles last year, bringing together a diverse community of researchers, experts, public institutions, professional associations, and companies from the wine and spirits as well as agri-food industries, all committed to preserving and regenerating the soil.

Philippe Schaus, Chairman & CEO of Moët Hennessy, emphasizes the importance of soil conservation. “Soils are a resource we share, a vital element for our survival. They play a key role in climate regulation, biodiversity preservation, and carbon sequestration. It is therefore essential for agriculture to go hand in hand with the conservation of these ecological functions,” he said in a statement.

moët hennessy sustainable
Courtesy Moët Hennessy

Moët Hennessy and ChangeNOW share a common goal of accelerating mobilization and fostering initiatives related to living soils. Through their partnership, they aim to leverage their combined expertise to quickly scale up and implement practical solutions.

Santiago Lefebvre, Founder and President of ChangeNOW, emphasized the necessity of an agricultural revolution and the power of regenerative agriculture and living soils to build a sustainable world. “Coming together to find solutions and new models is our common purpose,” he said.

Moët Hennessy is known for its commitment to environmental and social programs. The collective of twenty-six Maisons, including Dom Pérignon, Hennessy, Moët & Chandon, and Krug, has been recognized globally for its quality products and the craftsmanship behind them.

ChangeNOW, established in 2017, is a social enterprise that drives the environmental and social transition through the implementation of concrete actions and solutions to address the most pressing challenges of our time.

The organization hosts the largest annual solutions event for the planet, bringing together innovators, investors, thought leaders, policymakers, and the public in an inspiring and action-oriented format.

Hennessy reforestation
Courtesy Hennessy

By fostering collaboration and sharing best practices, the forum enables the dissemination of innovative solutions and the exchange of knowledge. It serves as a catalyst for the implementation of effective strategies in viticulture and agriculture worldwide. The ultimate goal is to manage terroirs in a more sustainable and regenerative manner, ensuring the long-term health and productivity of soils.

Moët Hennessy’s focus on regenerating soils aligns with its commitment to sustainable development. Soil health preservation is a key aspect of its sustainable viticulture and agriculture practices. Its commitment to soil preservation is aligned with its broader environmental and social programs.

“This partnership reinforces our ambition to highlight the most promising initiatives and technological advances in the field of soil regeneration,” said Sandrine Sommer, Chief Sustainability Officer of Moët Hennessy. “By joining forces, Moët Hennessy and ChangeNOW will help accelerate solutions that have an impact on soil health.”

Related on Ethos:


‘Tis the Season for 82 Percent of People Gifting Secondhand, Report Finds

The latest findings from a comprehensive survey by OfferUp, the largest mobile marketplace in the U.S. for local buyers and sellers, reveal a significant shift in holiday shopping trends.

Burning Sage and Smudging: Cultural Appreciation or Appropriation?

Like to burn sage bundles? Also called smudging, it is sacred to Native Americans. For white people though, it's cultural appropriation.

Consumers Prioritize Sustainability, Yet Most Still Doubt Brand Authenticity: Survey

More than 90 percent of consumers suspect greenwashing, and nearly 70 percent say they prefer to buy products with measurable sustainability metrics, a new study finds.

9 Plant-Based Cookbooks to Buy Now and Love Forever

Explore the beauty and brilliance of plant-based cooking with these cookbooks that will bring you a lifetime of delicious recipes.

She Lived In a Tree for 738 Days In the ’90s. Now, Julia ‘Butterfly’ Hill Has a Message for COP28.

Environmental activist Julia "Butterfly" Hill breaks a decade-long silence ahead of COP28.