Thursday, June 8, 2023

Moët Hennessy Partners With ChangeNOW to Protect Soil


Moët Hennessy, the wines and spirits division of LVMH Group, has announced a partnership with ChangeNOW to expand the impact of the World Living Soils Forum.

The World Living Soils Forum serves as a platform to promote and share tangible solutions and actions for sustainable viticulture and regenerative agriculture. The commitment was announced in Paris during the 2023 ChangNOW event this week.

Moët Hennessy organized the inaugural edition of the World Living Soils Forum in Arles last year, bringing together a diverse community of researchers, experts, public institutions, professional associations, and companies from the wine and spirits as well as agri-food industries, all committed to preserving and regenerating the soil.

Philippe Schaus, Chairman & CEO of Moët Hennessy, emphasizes the importance of soil conservation. “Soils are a resource we share, a vital element for our survival. They play a key role in climate regulation, biodiversity preservation, and carbon sequestration. It is therefore essential for agriculture to go hand in hand with the conservation of these ecological functions,” he said in a statement.

moët hennessy sustainable
Courtesy Moët Hennessy

Moët Hennessy and ChangeNOW share a common goal of accelerating mobilization and fostering initiatives related to living soils. Through their partnership, they aim to leverage their combined expertise to quickly scale up and implement practical solutions.

Santiago Lefebvre, Founder and President of ChangeNOW, emphasized the necessity of an agricultural revolution and the power of regenerative agriculture and living soils to build a sustainable world. “Coming together to find solutions and new models is our common purpose,” he said.

Moët Hennessy is known for its commitment to environmental and social programs. The collective of twenty-six Maisons, including Dom Pérignon, Hennessy, Moët & Chandon, and Krug, has been recognized globally for its quality products and the craftsmanship behind them.

ChangeNOW, established in 2017, is a social enterprise that drives the environmental and social transition through the implementation of concrete actions and solutions to address the most pressing challenges of our time.

The organization hosts the largest annual solutions event for the planet, bringing together innovators, investors, thought leaders, policymakers, and the public in an inspiring and action-oriented format.

Hennessy reforestation
Courtesy Hennessy

By fostering collaboration and sharing best practices, the forum enables the dissemination of innovative solutions and the exchange of knowledge. It serves as a catalyst for the implementation of effective strategies in viticulture and agriculture worldwide. The ultimate goal is to manage terroirs in a more sustainable and regenerative manner, ensuring the long-term health and productivity of soils.

Moët Hennessy’s focus on regenerating soils aligns with its commitment to sustainable development. Soil health preservation is a key aspect of its sustainable viticulture and agriculture practices. Its commitment to soil preservation is aligned with its broader environmental and social programs.

“This partnership reinforces our ambition to highlight the most promising initiatives and technological advances in the field of soil regeneration,” said Sandrine Sommer, Chief Sustainability Officer of Moët Hennessy. “By joining forces, Moët Hennessy and ChangeNOW will help accelerate solutions that have an impact on soil health.”

Related on Ethos:


What Role Is Tencel Playing In Fixing Fashion’s Environmental Crisis?

Are Tencel fibers the solution to fashion’s waste crisis?...

LG Will Transition to 100% Renewable Energy By 2050

Consumer electronics powerhouse and technology innovator LG Electronics says it has formulated an ambitious plan to meet 100 percent of its energy needs through renewable sources by 2050.

In Season 2, National Geographic’s ‘America’s National Parks’ Explores 5 Stunning Ecosystems

In its second season, National Geographic's America's National Parks explores five new locations and the critical efforts to protect these vital ecosystems.

Sustainable Vodka? Only If It’s Made With Organically Grown Corn

There are a lot of eco-leaning vodkas on the market. But there's one critical distinction that makes vodka sustainable, and that's organic corn.

How Torrey DeVitto Balances Hollywood, Advocacy, and Farm Life

Torrey Devitto is not just one of today's hottest actresses — she's also a philanthropist and change agent helping her fans make the shift to intentional, responsible living.