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The 100 Most Sustainable Luxury Products of 2021

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sustainable-luxury

Ahead of the 2021 holiday shopping season, Ethos has released The 100 Most Sustainable Luxury Products list—the first comprehensive list of its kind ranking the most sustainable luxury products of the past year.

The increasing demand for sustainability has led to an uptick in product offerings. But what’s the best of the best? Which products really live up to their promises?

This year, we looked at the most sustainable luxury products across fashion, jewelry, home, and beauty. The first step in identifying the Ethos 100 Most Sustainable Luxury Products was determining a clear and defined set of criteria to rate each of the products on the list. The bare minimum was that all products were ethically made with sustainable materials or ingredients and were entirely cruelty-free. 

From there, each product was rated for its adherence to commitments in the following categories: Materials and Ingredients, Labor Standards, Shipping and Packaging Materials, Energy Usage, and Circularity Efforts. 

The 5-Star Ranking

To achieve the Ethos 5-Star ranking the product had to show extensive, specific systems in place in all five areas. These brands went above and beyond the basics of each category and are setting themselves apart from their competitors in sustainability efforts and social responsibility initiatives.

These brands are not only embracing sustainable materials and ethical practices across their selections, but they also have effectively engaged in substantial usage of renewable and clean energy, such as commitments to using all wind and solar energy, LEED-certified facilities, and are actively offsetting their carbon emissions. 

Circularity is also an important area for sustainability, criteria many brands do not yet have in place. Our 5-Star Brands are participating in circular efforts such as buyback programs, recycling old products and unused materials, and creating new products with the lifecycle in mind. 

“This list came to fruition in the same way Ethos did; we knew there were luxury brands building sustainability into their core,” Lutze says. “We started with a clear-cut list of exemplary attributes and built a rating system around it. At the minimum, all products had to be ethically made with sustainable materials or ingredients.” It’s also the first comprehensive sustainable ranking list of its kind to only feature items made without any animal products or animal testing. 

“It may sound strange to call the luxury market underserved, but when it comes to sustainability, that’s often the case,” says Jill Ettinger, Ethos co-founder and editorial director. “The luxury market is valued at more than $5 trillion; that is immense purchasing power and influence. These brands need to shine a greater spotlight on their sustainability efforts. And according to our research, the luxury consumer wants to make the best choices for the planet. To them, sustainability is luxury.”

To celebrate the launch, Ethos is donating 100 trees to its nonprofit partner, The Fruit Tree Planting Foundation. The trees will be planted in Mococa, Brazil in 2022. 

“When Ethos approached us about collaborating on one of our groundbreaking fruit tree plantings, we were thrilled to suggest an upcoming initiative to plant 100 life-sustaining trees for low-income families in Brazil later this year,” said Cem Akin, FTPF’s TreeEO. “Through this generous support, generations of families will have cleaner air to breathe and a healthy source of nutrition right in their backyards. We are so grateful to partner with Ethos in supporting sustainable, earth-friendly projects,” Akin said.  

See the full list of products below and learn more about each of the items here.

Image courtesy Aether Diamonds

The 100 Most Sustainable Luxury Products of 2021

5 Stars

Gucci Off The Grid Hooded Jacket, $1700

Gucci Off The Grid High Top Tennis 1977, $730

Gucci Cat Organic Denim Jacket, $2,100

Chloé Long-Sleeve Denim Shirt Dress, $1,795

Chloé Fair-trade Scallop-Embroidered Organic Cotton Shirt, $995

Chloé Waterless Laser-Treated and Recycled Stretch Denim Jeans, $795

Stella McCartney Mira Alter Mat Jumpsuit, $1,950

Stella McCartney Aran Stitch Cape, $1,375

Stella McCartney Magnolia Dress, $2,175

Prada Double-Breasted Re-Nylon Gabardine Raincoat, $2,850

Prada Re-Nylon Floral Lace Strapless Dress, $7,200

Prada Re-Nylon Piuma Puffer Jacket, $2,100

Prada Rush Piuma Nylon Sneakers, $995

Prada Wheel Re-Nylon High-Top Sneakers, $1,200

Gucci Bananya Rhyton Sneaker, $890

Stella McCartney Duck Boot, $1,095

Stella McCartney x adidas the OG Stan Smiths, $325

Aether Synthesis Diamond Ring Jacket, $13,898

Aether Ascent Diamond Pendant Necklace, $7,898

Tiffany & Co Victoria Diamond Band Ring, $20,000

Chopard Alpine Eagle Watch, $9,900

Panerai Submersible Mike Horn, $40,000

Brilliant Earth Gold and Diamond Tennis Bracelet, $4,490

Brilliant Earth Olivetta Diamond Eternity Ring, $2,990

Aesop Vitamin C for Day and Night Bundle, $240

Seed to Skin Molecular Cell Regeneration Complex, $154

Seed to Skin Natural Room Diffuser, $80

Sana Jardin Tiger by Her Side Parfum, $145

Susanne Kaufmann Mallow Blossom Bubble Bath, $70

Susanne Kaufmann Nutrient Concentrate Skin Smoothing, $156

Image courtesy Karl Lagerfeld

4 Stars

Gabriela Hearst Camilla Balloon-Sleeve Linen Shirt, $1,190

Karl Lagerfeld KARL X AMBER VALLETTA Folded Cactus Leather Tote, $432

Zimmermann Estelle Spliced Linen Midi Dress, $950

Marques Almeida Lilac Oyster Dress, $633

Versace Trésor De La Mer Print Shirt, $950

Von Holzhausen Large Shopper, $495

Von Holzhausen Shoulder Bag, $450

CO Oversized V-Neck Dress In Organic Linen, $1,495

Cartier Etincelle De Cartier Engagement Ring, $3,100

Rolex Cosmograph Daytona, $41,000

Vrai Iconic Stud Diamond Earrings, $1,100

Vrai Illuminate Bracelet, $38,000

Miadonna Marilyn Accented Wedding Ring, $2,538

De Beers Portraits of Nature by De Beers, Knysna Chameleon Medal, Inquire for Price

Van Cleef & Arpels Olympia Bracelet, $201,000

Bertazzoni Induction Range Oven, $6,100

Miele Refrigerator KFNF 9955 iDE, $7,099

Le Labo Santal 26 Candle, $485

Astep Candela Light, $572

Boll & Branch Linen Sheets, $288

Boll & Branch Spa Towel Set, $108

Costa Brazil Vela Candle, $165

Le Labo Thé Noir 29 Eau de Parfum, $285

Veronique Gabai Jasmin de Minuit Parfum, $260

Veronique Gabai Sunshine Face Oil, $110

Vintners Daughter The Signature Set, $410

Rahua Healthy Microbiome Scalp Set, $148

African Botanics Le Vert Tranquil Green Clay Soak, $350

African Botanics Terre Noire Elixir Supreme, $300

Costa Brazil SOL Body Oil, $98

Image courtesy Piferi

3 Stars 

Bethany Williams Upcycled Printed Flared Detachable Trousers, $1339

Bethany Williams Woven Holster Organic Cotton Shirt, $1417

Ksenia Schnaider Reworked Denim Blazer, $900

Herve Leger Recycled Stretch-Jersey and Ribbed-Knit Dress, $980

CAES VEGEA Leather Look Trousers, $522

Yvonne S Queen Victoria Ruffled Printed Linen Midi Dress, $795

Casadei Les Pois, $1,235

Piferi Brown Merlin 100 Ankle Boots, $555

Piferi Blue Tania 85 Square Toe Pumps, $625

Marzeri Rasa Brown Faux Croc Cork Leather Pumps, $375

Coyuchi Organic Linen Bed Sheets, $548

Pottery Barn Dream-Brushed Comforter, $159

Pottery Barn Reclaimed Wood Dining Table, $1,899

Pottery Barn Reclaimed Wood Coffee Table, $799

Brooklyn Copper 9.5 inch Saute, $480

Brooklyn Copper 10-qt Large Casserole, $775

Villeroy & Boch Medina 64-piece Flatware Set, $600

May Lindstrom The Blue Cocoon, $180

Augustinus Bader The Rich Cream, $265

Augustinus Bader The Essence, $85

Tata Harper Boosted Contouring Serum, $315

Tata Harper Clarifying Moisturizer, $120

La Boucher Rogue Refillable Eyeshadow, $100

La Boucher Rogue Refillable LipStick + Case, $110

Kahina Moisturizer Cream, $105

Image courtesy Stephen Webster

2 Stars

Joanna Ortiz Native Tribes Dress, $1,450

Lisa Marie Fernandez Arden Plaid Ruffle One-Shoulder Linen Maxi Dress, $795

House of Fluff Cow Print Classic “Vintage Style” Midi Coat, $700

Sylven Cassidy Boot, $250

Octavia Elizabeth Nesting Gem 18-karat Gold Diamond Necklace, $675

Foundrae Dream 18-karat Recycled Gold Diamond Necklace, $7,200 

Stephen Webster Recycled 18-karat White Gold Diamond Earrings, $11,950

From the Source Mixed Modular Apple Skin Leather Sofa, $6,585

Burke Decor Recycled Wine Bottle Chandelier, $2,173

Itemerie White Wine Glasses, $122

Tourron Earthen Clay Dinner Plate, $39

Kessy Beldi Glassware, $55

Shades of Green Clear Bubble Glass, $66

Saatva Memory Foam Queen Mattress, $1,899

Saatva Queen Mattress Topper, $330

Curio Glass Vase, $280

Kypris Beauty Cerulean Soothing Hydration Recovery Mask, $210

To see the full ranking, click here.
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