Thursday, January 15, 2026

New Research Backs Up Some of Celeb-Loved Wim Hof Method Health Claims: ‘Valuable Insights’

Share

Celebrities from Oprah Winfrey to Gwyneth Paltrow to Liam Hemsworth have all reportedly tried the Wim Hof method, which includes cold plunging to relieve stress, inflammation and overall enhanced wellness. But the technique is controversial — some even say it’s dangerous. New research sheds light.

The new analysis, spearheaded by Omar Almahayni and Lucy Hammond from the University of Warwick, U.K., and published in the open-access journal PLOS ONE, dives into the physiological and psychological effects of Wim Hof’s techniques that have garnered attention worldwide for their purported health benefits. This method, named after its founder, Wim Hof, an extreme athlete known for his extraordinary feats, is built on three core practices: a unique breathing technique, cold exposure, and commitment. The technique, which has attracted a global following for its claims to enhance both physical and mental well-being, was scrutinized across several studies to understand its true effects.

Wim Hod cold plunges in Iceland.
Wim Hod cold plunges in Iceland. | Photo courtesy Goop

The review’s findings are promising, particularly for stress management and inflammation reduction. Participants practicing the Wim Hof Method showed increased levels of epinephrine, a hormone key to the body’s stress response. Furthermore, there was a notable decrease in pro-inflammatory markers and an increase in anti-inflammatory ones, suggesting the method could potentially help manage inflammation in the body.

However, when it comes to improving exercise performance, the results were mixed. The studies reviewed showed varying effects on respiratory parameters like breathing frequency, indicating that the method’s impact on physical performance might depend on individual differences or specific circumstances.

Despite these encouraging outcomes, the researchers still urge caution. The studies involved were small and varied, leading to calls for more robust, comprehensive research to conclusively determine the method’s benefits. The researchers hope that additional research might bring a better understanding of how the Wim Hof Method can complement health and wellness strategies. “Our systematic review underscores the need for further investigation into the Wim Hof method’s effects on stress, inflammation, and overall health, offering valuable insights into its potential as a complementary approach to wellness.”

Related on Ethos:

Related

Here’s How Much Water You Should Drink to Stay Hydrated, According to Experts

Most people aren’t drinking enough water — but overdoing it can be risky, too. Here's what doctors and dietitians say about how much water you really need each day.

Plumper Skin and Stronger Collagen, Naturally? It’s Possible.

For a skin-nourishing savior, check out these vegan collagen powders and pills made without animal ingredients.

The Luxury Spas Defining Wellness in 2026

With the global spa market projected to surpass $104 billion this year, and luxury U.S. spa revenues surpassing $14 billion, it’s clear that high-end wellness is more than just a way to unwind; it’s big business.

Pamela Anderson Wants to Reset Your 2026 New Year’s Resolution in Canada

A new campaign from Destination Canada, created with Pamela Anderson, reframes New Year resolutions around intention, restoration, and the kind of reset that begins with slowing down.

The Healthiest Fish-Free Omega-3s

With so many benefits to our health, can omega-3 fatty acids also be healthy for the planet? What's the best sustainable source?