About Us

The Ethos credo is as old as time: live in harmony with nature, lift each other up, and leave things better than we found them. We’re here to explore all of that with you, and blaze new, sustainable and ethical trails along the way, together.

Whether the food we eat, clothes we wear, or the places we go — is there a way to live healthier while doing better? Can we make our individual journeys more meaningful while also elevating and empowering the world around us?

At Ethos, we’re erasing the notion that doing good for the planet and each other has to mean sacrifice. We’re so happy you’re coming along for the ride.

Want to work with us? Drop us a line: [email protected]


We believe everyone has a story to tell. At Ethos, our ethos is that the stories lift us up, they enrich our lives and help us make better decisions for ourselves and our planet. Our goal is to help you tell your own story, by curating what we love and what we hope you’ll be inspired by, too.


Every corner of our planet is a destination. Every beachfront, every mountain top, every 5-star hotel is part of the journey that becomes our individual stories. We know travel isn’t perfect, but it’s a critical part of the human experience. And we want to help you make that journey as perfect as possible. From the best sustainable hotel and resort recommendations to what to do and eat while there, see the world, sustainably.


Here’s a secret: the best in beauty and fashion isn’t just perfect for you, it’s perfect for the planet, too. Sustainable clothes look and feel better. Clean beauty products help you look and feel your best because they are the best. All of our product recommendations are founder tested and approved. We love what we know you’ll love, too.


We can’t nurture the world if our bodies aren’t well. We are what we eat. But more than that, we are who we share those meals with, who we heal with. At Ethos, we’re eager to promote a sustainable food system, and new ways of healing, such as with psychedelic and Indigenous medicines. Not only does this reflect our commitment to sustainability, but it’s also our commitment to living ethically, too.


jill ettinger

Jill Ettinger, co-founder, CEO, Editorial director

Robert Miner

Robert Miner, co-founder, CTO

Josh Fishman

Josh Fishman, co-founder, Director, Digital Strategy

Ethos in the press