Monday, June 17, 2024

Burberry Extends Its Circular ‘ReBurberry’ Effort to Secondhand Platform Vestiaire Collective


Iconic British fashion house Burberry has joined forces with France-based leading secondhand luxury platform Vestiaire Collective to help consumers trade in their pre-loved Burberry items.

Burberry’s sustainable fashion commitments are voluminous and its new collaboration builds on Buberry’s circular fashion effort, ReBurberry. Now, in partnership with the Vestiaire Collective, Customers in the U.K. and the U.S. can swap their Burberry outerwear and handbags on the Burberry x Vestiaire Collective website. Once items have been accepted into the program, customers will receive a Burberry gift card for the value of their traded items.

“We are very excited to team up with Vestiaire Collective to provide another way for our customers to give new life to their Burberry pieces,” Giorgio Belloli, chief digital, customer, and innovation officer at Burberry, said in a statement. “In building on our existing circular initiatives, including our aftercare services through our ‘ReBurberry’ programme, we hope that these pieces can continue to be enjoyed for generations to come.”

burberry my wardrobe hq
Courtesy Burberry

Before being listed for global purchase, Vestiaire Collective will authenticate each item to ensure quality. Fanny Moizant, co-founder and president of Vestiaire Collective, says the new partnership with Burberry “celebrates longevity and represents a step forward towards circularity.”

“It is Vestiaire Collective’s mission to support brands to promote resale and offer more responsible alternatives to their community to buy less but buy better,” she said.

Additionally, Burberry plans to contribute a range of its women’s heritage trench coats to Vestiaire Collective. The proceeds from the sales of these donated items will be given to Smart Works, a U.K.-based charity committed to aiding unemployed women by providing interview attire and coaching. Burberry has a longstanding relationship with the charitable organization, having made donations since 2013 to bolster its mission of empowering women to enter the workforce.

Courtesy Burberry

Launched in 2020, the ReBurberry Fabric program donates leftover fabrics to fashion students in partnership with the British Fashion Council (BFC), upcycling surplus fabric and keeping it from entering the waste stream.

“We are committed to supporting the next generation of exciting creatives while ensuring we all do what we can to protect the environment,” Nicole Lovett, Responsibility Programme Director, Burberry, said in statement last year following another BFC-focused donation. 

“By equipping students with these materials and tools to help their creativity thrive, we can all create a better future for our industry,” she said.

The news of the Vestiaire Collective collaboration comes on the heels of a partnership with sustainable sports gear platform Able Made, which used Burberry deadstock for its most recent collection.

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