Monday, December 11, 2023

Madonna and Ministry of Tomorrow Release Eco Tour Merchandise Benefiting Her Favorite Charity


Pop icon Madonna is forging an alliance with the sustainable fashion brand Ministry of Tomorrow to support the singer’s nonprofit, Raising Malawi, and the Chema Vision Children’s Center.

Madonna and Ministry of Tomorrow are merging fashion with philanthropy by laying down a blueprint for how celebrities and corporations can leverage their influence for the greater good. The focus of the new collaboration is the creation of a special line of tote bags, slated to be exclusive collector’s items available on Madonna’s forthcoming Celebration Tour. Proceeds will support underprivileged children in Africa as part of the Raising Malawi efforts.

Madonna has long been recognized for her style, and this venture underscores her dedication to both fashion and social causes. Ministry of Tomorrow’s founder and President, Julian Prolman (“The Great White Buffalo”), has designed the tour merchandise to reflect Madonna’s singular aesthetic while also championing ethical fashion. The bags are crafted from cotton that has been certified both organic and Fair-Trade. The limited-edition items will be available for purchase online and at select locations during the tour.

All proceeds from the sale of the exclusive merchandise will go to Raising Malawi and the Chema Vision Children’s Center in Kibera, Kenya. Both organizations provide crucial support and resources to vulnerable children.

Raising Malawi, was founded by Madonna in 2017 and has accomplished groundbreaking work in pediatric healthcare. The Mercy James Centre, established in 2017, was the first of its kind in Malawi, offering a full range of care options for children in critical condition. The facility, which is part of the Queen Elizabeth Central Hospital campus in Blantyre, Malawi, includes three operating theaters and the country’s only pediatric intensive care unit. Moreover, Raising Malawi collaborates with a variety of local and international partners to continuously train healthcare professionals, thereby amplifying its impact across sub-Saharan Africa.

Similarly, the Chema Vision Children’s Center serves as a beacon of hope in Kibera, the largest urban slum in Africa. Established to offer quality education to some of Kibera’s most vulnerable children, many of whom are orphans or come from families unable to afford school fees, the center is instrumental in breaking the cycle of poverty in the region.

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SOURCE Ministry of Tomorrow


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