Monday, October 2, 2023

Banyan Tree’s New ‘Stay For Good’ Program Encourages Responsible Travel


Leading international sustainable hospitality brand Banyan Tree Group has announced the “Stay For Good” program, aimed at offering travelers a deeper experience and an opportunity to give back to the communities they visit.

Banyan Tree Group is already known for its sustainability commitments across its ten global brands, which include 68 properties in 23 destinations.

“Banyan Tree’s founders Ho Kwon Ping and Claire Chiang’s had a vision: to develop an alternative to a holiday villa in Phuket, Thailand — something more than a luxury hotel brand or resort chain,” Isabelle Kliger explains in Forbes.

“However, before they could start construction, they faced the challenge of remediating an old, disused tin mine in Bang Tao Bay, Phuket, and the surrounding land it occupied, which the United Nations had deemed unfit for development. They planted thousands of trees in the arid land and detoxified the stagnant lagoons, allowing life to wash back into the bay. By 1994, an ecological wasteland had been transformed into the first-ever Banyan Tree resort,” Kliger wrote.

Since 2013, Banyan Tree has worked to achieve Gold Certifications from EarthCheck for meeting sustainable tourism criteria, including energy, emissions, water, waste, and paper as well as its abstinence from harsh chemical and pesticide use. EarthCheck also measures community support and involvement.

Banyan Tree resort
Banyan Tree is committed to sustainable tourism | Courtesy

That commitment has extended throughout the group’s subsequent launches and is woven into the fabric of the new program.

Under this multi-brand Banyan Tree initiative, tourists will be whisked away to a variety of extraordinary and often less-traveled locales across the globe. These include the rich cultural traditions of Kyoto, Japan, and the striking colonial architecture of Puebla, Mexico. Each journey is customized to immerse the traveler in a unique experience.

“We believe that travel should be about more than just a vacation. It should be an opportunity to explore new perspectives, gain fresh inspiration, and immerse oneself in the culture and heritage of the places we visit,” Head of Communications of Banyan Tree Group, Adhiyanto Goen, said in a statement. “Our Stay For Good program offers just that – an opportunity to connect with local communities and contribute to the sustenance of their precious heritage.”

At Buahan, a Banyan Tree Escape, travelers will journey to Singaperang Village, where they will join a local farmer in foraging for native fruits and enjoy homemade delicacies.

banyan tree
Banyan Tree’s Stay for Good program brings guests into communities | Courtesy

In Kyoto, guests will be invited to explore an age-old Japanese tradition dating back to the Jomon period, 2,000 years ago. Tourists will be guided through a traditional home with a thatched roof (kayabuki) and get hands-on experience in constructing these environmentally friendly roofs under expert supervision.

In Puebla, Mexico, guests will journey to the rural village of San Jerónimo Tecuanipan, visiting Casita de Barro, an initiative that promotes sustainable living and traditional farming practices.

Goen also emphasized the commitment of Banyan Tree Group towards sustainability and social responsibility. “Our approach is inspired by the concept of regenerative tourism, and this is reflected in the range of sustainability-related activities we provide to our guests. We believe that through travel and tourism, there is potential to make a positive impact on the communities we visit and the environment we operate in,” he added.

The Stay For Good program is set to be introduced across all Banyan Tree Group properties worldwide, which includes Banyan Tree, Angsana, Cassia, Dhawa, Garrya, and Homm.

Related on Ethos:


How to Spend a Day in Cambridge: Embracing History, Nature, and Culture

Looking for a day trip that feels as rich as a weeklong vacation? Put Cambridge on your list and explore its history, culture, and nature offerings.

The Complicated Ethics of Eiderdown, the World’s Most Expensive Feathers

Yes, they're warm, but are eiderdown feathers ethical? What's the difference between eiderdown and other down feathers? The world's most expensive down, explained.

Illycaffè Debuts First Regeneratively Sourced Coffee Amid Climate Change Efforts

Italian coffee giant Illycaffè is celebrating International Coffee Day with sustainable coffee cultivation in its latest product, Arabica Selection Brazil Cerrado Mineiro. This marks the company's first coffee offering that is both regeneratively sourced and Regenagri certified.

Issa Rae and Tazo Partner to Support Independent Coffee Shops and the ‘Communities They Inspire’

In a collaboration aimed at uplifting local communities, actress, producer, and entrepreneur Issa Rae has joined forces with specialty tea brand Tazo.

Parley for the Oceans Gives New Life to Christo and Jeanne-Claude’s L’Arc de Triomphe Wrapped

Two years after it debuted on the Champs-Élysées, Christo and Jeanne-Claude's final artwork, L'Arc de Triomphe Wrapped, is being recycled for the 2024 Paris Olympics.