Leading online resale marketplace Poshmark is bringing its Secondhand Sunday campaign back for its second year. The event takes place on Sunday, November 26th.
Poshmark has announced the return of its unique holiday event, Secondhand Sunday. This event stands as the only national holiday that champions the sale of secondhand goods while encouraging a departure from mass consumption, a trend that aligns with the growing environmental consciousness among consumers.
While the event highlights deals and trends, Poshmark says it’s also a call to embrace the circular economy and contribute to a sustainable future. Poshmark’s impact on keeping items in circulation and out of landfills is profound, with over 300 million items saved and the Reposh feature facilitating the reuse of millions of products.
“When we introduced Secondhand Sunday last year, our goal was to not just create a moment, but a movement encouraging people to think differently about shopping secondhand during the holidays,” Manish Chandra, Poshmark’s Founder and CEO, said in a statement. “More people than ever turned to secondhand gifting, and this year, we are combining the impact of shopping secondhand with the magic and human connection of shopping live, creating an entirely new Secondhand Sunday experience for our community.”
Poshmark will support the event with a series of live shopping events. This lineup includes the anticipated “Gifts Galore Posh Show,” which will take place on November 16th, revealing sought-after trends and gifting ideas for the upcoming holiday season. Shoppers will be able to engage in a live auction, with low starting prices aimed at making the gift-giving season not only fashionable but also affordable. Additionally, Poshmark will direct all proceeds from this event to support Veritree’s restoration projects.
Moreover, Poshmark is partnering with ShopGoodwill.com to merge creativity with charity in a special Posh Show series. On November 19th and 26th, these shows will spotlight the #CreateOpportunity campaign, demonstrating how upcycled items can foster community development. Ten percent of the net proceeds from these shows will benefit ShopGoodwill.com.
To culminate the celebration, Secondhand Sunday will feature a diverse array of live shopping events. For every transaction completed during these events, Poshmark pledges to donate an additional one dollar to Veritree, with the goal of planting more trees in North America.
Poshmark has also crafted a 2023 Holiday Trend Report that reveals what’s hot this holiday season. For women, the report suggests cozy yet stylish apparel such as sweaters and winter boots are the go-to gifts, with luxury items like Chanel and Fendi remaining in high demand. Men are leaning toward outdoor-inspired apparel that doesn’t compromise on style, and luggage pieces have emerged as the top pick for the traveling man. When it comes to younger demographics, vintage toys like Barbies and classic ’90s electronics are the trends to watch.
Poshmark is fostering a competitive spirit among its sellers with a lucrative listing challenge. A $10,000 cash prize awaits any seller who lists an item by November 19th, spurring a flurry of new, desirable listings on the platform.
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