Thursday, June 20, 2024

Batsheva Brings a 1950s ‘DIY Housewife’ Look to NYFW With Toms Shoes, Deadstock

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Batsheva, the New York-based fashion label known for its Victorian and Prairie styles, partnered with social justice footwear brand Toms during New York Fashion Week for a collection made from upcycled and deadstock materials.

During SS24 NYFW, New York label Batsheva, under the visionary guidance of its founder Batsheva Hay, presented an exclusive collection that brings together the distinctive stylish comfort of Toms with the unique design sensibilities of Batsheva.

The collection showcased a unique blend of vintage inspiration and modern innovation with a range of upcycled and deadstock materials. “My collection was heavily inspired by the 1950s,” Hay said in a statement.

“I made dresses out of placemats and oven mitts, so the inspiration was a sort of DIY housewife. I thought it would be cool to hand-sew ruffly trims around the edges and on top of Toms shoes, to take the casual vibe of the shoes and make them frilly and feminine. We used deadstock lace and ruffled trims that we sourced locally here in NYC.”

Hay told WWD that the 1950s, the era her mother grew up in, was a time where people “really got dressed.”

“I feel sometimes a little aimless in today’s world of athleisure, so I really love to do the full head-to-toe dream look,” she said.

Amy Smith, Toms’s Chief Brand and Impact Officer, called the collaboration an “incredibly exciting journey.”

“The fusion of Toms’ renowned comfort and Batsheva’s unique design perspective has resulted in a collection that captures the essence of both brands,” Smith said. “We are thrilled to bring to life a captivating array of footwear that not only embodies style but also reflects our shared commitment to purpose-driven fashion. This partnership stands as a testament to the power of creativity and collaboration, and we can’t wait to share it with the world.”

The collection stands as a beacon of purpose-driven fashion, embodying the essence of both brands and paving the way for a new wave of style that marries comfort with unique design elements.

Since its inception in 2006, Toms, now a certified B Corp, has remained steadfast in its mission to enhance lives through its novel one-for-one business model that blends profit and purpose. The company donates a third of its profits to organizations that significantly impact communities worldwide, with a focus on facilitating access to mental health resources.

Batsheva, founded in 2016 by Hay, has continuously transformed feminine American dress styles from various eras, reinventing them with a modern flair. The brand challenges old-fashioned views of womanhood by reinterpreting elements traditionally associated with restraint and repression into modern, empowering designs.

This limited-edition footwear line will be exclusively available on Toms.com.

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