LVMH puts its support behind the preservation of French craftsmanship.
In a bid to foster collaboration and growth within the art and craft sectors, luxury conglomerate LVMH has become the leading partner of the maiden edition of the Rencontres Économiques des Métiers d’art forum held in Tonnerre, Burgundy.
The forum serves as a platform for major stakeholders from different economic, political, institutional, and social fields to converge and initiate collaborative initiatives, aligning perfectly with the French government’s three-year plan to breathe new life into these sectors and provide them with a solid structure.
The French national program, centered around five main themes — the nurturing of savoir-faire in the younger generation, protection of rare skills, integration of craftsmanship into local culture, support for innovation and creation, and the global promotion of French savoir-faire — dovetails with LVMH’s commitment to nurturing excellence on home soil and, of course, in their product range.
A vibrant ecosystem of artisans collaborates with LVMH, supplementing the 100,000 skilled craftsmen and women working in the LVMH Maisons and maintaining 280 heritage crafts. Various programs initiated by the group work to entice and nurture a fresh generation of talent, stimulating regional economic growth in France. The survival and future evolution of these crafts are integral to the continued success and appeal of the LVMH brand and its fashion houses.
LVMH’s economic influence in France is widespread, with more than 8,000 artisans currently employed, the group has announced plans to create 3,000 new artisan jobs in France by the end of 2024. Indirectly, the group’s activities contribute to the employment of around 160,000 individuals in the French economy.
LVMH has made substantial investments in the French economy, boasting 518 boutiques and 112 production and craft sites across the country, and has invested 5 billion euros in the refurbishment of existing stores, establishment of new workshops, and creation of employment opportunities worldwide.
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