Monday, December 11, 2023

Diptyque Paris Debuts Its First Refillable Candle Collection In 5 Scents


Paris-based fragrance house Diptyque has launched its inaugural refillable candle collection as part of its sustainability roadmap.

The new collection, “Les Mondes de Diptyque,” marks a significant departure from the luxury fragrance house’s customary offerings, both in terms of aroma and design. Unlike its single-scented classics, the five new Diptyque candles feature a rich blend of fragrances inspired by unique global locations, ranging from an Italian villa to the Mexican jungle.

The collection is the brainchild of architect Cristina Celestino. In an exclusive interview with Elle, Celestino disclosed that the unique oval shape pays homage to Diptyque’s iconic symbol, while the three tiers in the design are a tribute to the company’s three founders, Desmond Knox-Leet, Christiane Montadre-Gautrot, and Yves Coueslant, who launched the brand in 1961. According to Diptyque’s SVP of Brand, Laurence Semichon, the founders, who have all since passed away, had nomadic spirits.

Diptyque Paris refillable collection
Diptyque Paris refillable collection | Courtesy

“If they were alive today, where would they go?” Semichon asks. Diptyque says the new collection might offer clues.

The scents include “Nymphées Merveilles,” which will make you feel like you’ve stepped into a hidden garden near Milan; “La Forêt Rêve” offers a tropical escape to the Mexican jungle; “Temples de Mousses” delivers serenity akin to a Japanese zen garden; “Terres Blondes” encapsulates the smell of sun-kissed wheat fields in Colorado; and “La Vallée du Temps” slows down time as it emulates an ancient Chinese tea ceremony.

Not just a sensory experience, these candles also stand out for their architectural packaging. Diptyque has moved away from its traditional circular glass containers, opting for oval-shaped ones in muted tones. The company logo, usually in sticker form, is now embossed directly into the glass to reduce paper and ink use.

Beyond olfactory and visual allure, the company is setting an eco-conscious precedent by making the candles refillable. This aligns with a growing trend of sustainability in luxury products and signifies a shift in Diptyque’s long-term strategy.

The refillable feature also ties into the financial performance of Diptyque, as it offers consumers a reason to stay committed to the brand. Offering refills at a yet-to-be-determined price point could increase customer retention, adding another layer to Diptyque’s robust business model.

The candles in this new lineup can be paired with custom-scented matches costing $30. Other accessories include a gold wick trimmer for $65 and a matching snuffer for $50.

Diptyque Temple Des Mousses candle
Diptyque Nymphees Merveilles
Diptyque La Foret Reve
Diptyque Terres Blondes
Diptyque La Vallee Du Temps

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